Senior Brand Designer — Identity, Packaging & Motion

Hyh America; Irvine (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

HYH America seeks a Senior Designer to own the visual expression of the brand across packaging, identity systems, campaigns, digital platforms, social content, and events. The role requires deep expertise in one or two disciplines with the capacity to contribute across others, managing multi‑format projects from concept to production.

You’ll mentor other designers, uphold brand standards, and partner with the Director, Brand Strategy & Design to evolve HYH America’s visual identity.

Qualifications

• Bachelor’s degree in graphic/brand design or related field.
• Proven experience owning brand identity systems across print, packaging, digital, and motion.
• Experience mentoring other designers and coordinating with external agencies/vendors.
• Experience in CPG, Food & Beverage, Lifestyle, Retail, or consumer brands preferred.

Responsibilities

• Brand Identity & Creative Design: design assets across packaging, identity systems, campaigns, websites, social content, and event materials; translate strategy into visuals and motion concepts.
• Motion, Video & Digital Content: develop motion graphics and video assets for social and digital platforms; work with vendors for e‑commerce and digital ads.
• Print, Packaging & Production: collaborate with manufacturing/print vendors on specs and quality; review work and solve production challenges; evolve brand standards and collaborate across teams.
• Champion new techniques and ensure creative output aligns with brand vision and strategy.

Skills

Brand identity

Packaging design

Motion design

Mentorship

Education

BA/BS in Graphic Design or related field

Tools

Blender

Cinema 4D

SketchUp

Job description

HYH America seeks a Senior Designer to own the visual expression of the brand across packaging, identity systems, campaigns, digital platforms, social content, and events. The role requires deep expertise in one or two disciplines with the capacity to contribute across others, managing multi‑format projects from concept to production.

You’ll mentor other designers, uphold brand standards, and partner with the Director, Brand Strategy & Design to evolve HYH America’s visual identity.