Senior Brand Designer: Craft & Systems Leader

Plaid Inc.; San Francisco (CA); On-site; USD 167,000 - 230,000; Full time

Job summary

Plaid is seeking a Brand Designer to bring its brand to life across paid and organic channels, building creative systems and scalable templates in Figma. You will leverage AI and automation to improve workflow efficiency while preserving a distinctive design language.

The role emphasizes collaboration with Design and Marketing to deliver high-quality work across social, email, web, events, and sales enablement. A design background is essential, with strong taste and craft.

Qualifications

• 5+ years of experience in brand, marketing, or creative design across channels.
• Strong command of typography, composition, hierarchy, image-making, and brand systems.

Responsibilities

• Create exceptional brand and marketing design across channels with high typography and visual storytelling quality.
• Translate and extend Plaid's brand across formats while maintaining a cohesive visual system.
• Build flexible templates and systems in Figma to scale repeatable work without sacrificing quality.
• Identify opportunities to improve the creative process using AI, automation, and emerging tools.
• Partner with Design and Marketing to document and roll out workflows that are easy to use.

Skills

Brand design

Marketing design

Typography

Figma

AI tools

Systems thinking

Ownership

Education

Design degree preferred

Tools

Figma

AI tools

Automation

Job description

Plaid is seeking a Brand Designer to bring its brand to life across paid and organic channels, building creative systems and scalable templates in Figma. You will leverage AI and automation to improve workflow efficiency while preserving a distinctive design language.

The role emphasizes collaboration with Design and Marketing to deliver high-quality work across social, email, web, events, and sales enablement. A design background is essential, with strong taste and craft.