Senior Brand Designer — AI-Driven Creative Systems

Plaid Inc.; New York (NY); On-site; USD 167,000 - 230,000; Full time

Job summary

Plaid is seeking a Brand Designer to elevate the company's brand across paid and organic channels, email, web, and events. You will build scalable design systems in Figma, incorporating AI and automation to streamline workflows while preserving visual quality.

The role demands exceptional craft, strong typographic sensibility, and the ability to make independent design decisions within a cohesive brand framework. A passion for systems and collaboration is essential.

Qualifications

• 5+ years of experience in brand, marketing, or creative design, with a portfolio that demonstrates exceptional visual craft, strong taste, and versatility across channels.
• Strong command of typography, composition, hierarchy, image-making, and brand systems, with the judgment to create polished work from concept through final execution.
• Deep Figma expertise, including building components, templates, and systems that are flexible, intuitive, and maintain a high creative bar at scale.
• Hands-on fluency with AI, automation, or emerging creative tools, and strong judgment about when they improve the work versus when human design craft matters more.
• Systems-minded problem solver with strong communication, collaboration, and ownership skills; a design degree is a plus but not required.

Responsibilities

• Create standout brand and marketing design across channels with a high bar for typography, composition, visual storytelling, and detail.
• Translate and extend Plaid's brand across formats while maintaining a cohesive visual system.
• Build flexible templates and creative systems in Figma to preserve quality while enabling scalable repeatable work.
• Identify opportunities to improve the creative process using AI, automation, and emerging tools.
• Partner across Design and Marketing to document and roll out workflows and tools that are intuitive for others to use and maintain.

Skills

Brand design

Marketing design

Typography

Figma

AI/Automation

Education

Design degree preferred

Tools

Figma

AI tools

Job description

Plaid is seeking a Brand Designer to elevate the company's brand across paid and organic channels, email, web, and events. You will build scalable design systems in Figma, incorporating AI and automation to streamline workflows while preserving visual quality.

The role demands exceptional craft, strong typographic sensibility, and the ability to make independent design decisions within a cohesive brand framework. A passion for systems and collaboration is essential.