Senior Brand Designer

Credit-Genie; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

100% company-paid medical, dental, and

Vision coverage for you and dependents

Fitness reimbursement

401(k) with match

Meal program

Pre-tax benefits (HSA)

Life and disability insurance

Flexible PTO

Job summary

Credit Genie, a mobile-first financial wellness platform, seeks a Senior Brand Designer to shape our visual identity and design systems across external touchpoints and a new product line.

You will partner with Marketing, Lifecycle, and Growth to translate products into high-craft campaigns and scalable web properties, leading end-to-end creative workstreams and structured experiments.

This autonomous senior IC role drives GTM creative and brand continuity as we scale marketing across portfolios.

Qualifications

• 6–8 years of brand design experience with lifecycle or campaign programs.
• Strong collaboration with senior stakeholders across marketing, product, and design.
• Experience launching a brand or product from scratch is a plus.

Responsibilities

• Evolve visual identity and design systems for Credit Genie and new product lines.
• Lead GTM and integrated campaigns across multiple channels.
• Own lifecycle creative assets (email, push, in-app, social, display).
• Run data-informed experiments to optimize creative performance.
• Build reusable templates and production systems to speed up output.

Skills

Brand strategy

Design systems

Cross-functional collaboration

A/B testing

Motion design (plus)

Team leadership

Communication

Education

Bachelor's in Design

Tools

Figma

Adobe Creative Suite

Web design tools

Job description

Company

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Overview

As a Senior Brand Designer, you will shape how Credit Genie and an exciting, unannounced new product line are expressed across external touchpoints. You will play a pivotal role in contributing to, evolving, and influencing our core visual identities and design systems while getting in on the ground floor to help build, launch, and market a brand-new product.

We are looking for a strong team player who thrives in a highly collaborative environment. Partnering closely with Product Marketing, Lifecycle, Integrated Marketing, and Growth leads, you will translate our products into high-craft campaigns, web properties, and acquisition channels. In this role, you will operate as an autonomous senior individual contributor—leading end-to-end creative workstreams, running structured experiments, and building scalable production systems to power fast-moving growth initiatives across our portfolio.

What You’ll Do

• Evolve Visual Identity & Design Systems: Actively contribute to, influence, and evolve our visual frameworks and brand design systems. Shape the long-term visual direction for Credit Genie and our new initiatives.

• Build & Launch New Brand Touch points: Help define, build, and market the visual identity for a net-new product, driving GTM creative strategy to introduce a brand-new experience to the market.

• Lead GTM & Integrated Campaign Creative: Drive creative execution from concept through launch for major product releases, multi-channel campaigns, paid performance ads, and brand initiatives—partnering with internal stakeholders and agency partners to scale output.

• Own Lifecycle & Performance Creative: Design end-to-end CRM and growth assets (email, push, in-app messaging, social, and display) across Credit Genie and our upcoming product lines.

• Run Data-Informed Experiments: Partner with channel owners (Paid, Social, Lifecycle) on structured A/B testing for creative and messaging, using performance insights to continuously refine visual craft and conversion.

• Build Production Systems & Templates: Construct reusable campaign kits, modular design templates, and workflow systems to accelerate production speed without sacrificing brand quality. Explore AI-assisted design tools to speed up conceptualizing and variation.

• Scale Web & Marketing Surfaces: Design, test, and optimize high-converting landing pages, marketing web properties, and acquisition funnels.

• Brand Stewardship & Product Alignment: Maintain and expand distinct visual frameworks for Credit Genie and our upcoming product, ensuring cohesive yet differentiated identities as marketing scales. Partner with the broader Brand and Product designers on core app surfaces and design system maintenance, ensuring brand continuity from marketing touch points into the product.

What You’ll Bring

• 6-8 years of brand design experience, with a portfolio demonstrating independent ownership of a lifecycle, social, or campaign program, as well as contributions to core visual identities and design systems.

• Exceptional collaboration skills and a "strong team player" mindset, comfortable building trust and working seamlessly with senior stakeholders across marketing, product, and design.

• Hands-on experience or strong enthusiasm for helping build, launch, and market a new brand or product from scratch.

• Proven ability to translate a strategic goal into a shipped, cohesive creative system across channels.

• Experience collaborating with channel owners (Paid, Social, Lifecycle) on creative A/B testing and using performance data to continuously iterate and refine visual assets.

• Proficiency in Figma and Adobe Creative Suite; motion/video experience a plus.

• Experience in fintech preferred.

• Bonus: experience building reusable creative systems or templates for recurring campaign needs.

Benefits and Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.

• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.

• 401(k) with a 3.5% match and immediate vesting

• Meal program available for both lunch and dinner

• Pre-tax benefits, including a $1,000 HSA match

• Life and accidental insurance

• Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.