Integrated Marketing Lead

Credit Genie; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Fitness reimbursement

401(k) match

Meal program

HSA match

Life insurance

Flexible PTO

Job summary

Credit Genie is a mobile-first financial wellness platform designed to empower consumers to control their financial future. As Integrated Marketing Lead, you will own how our brand shows up across every channel, uniting brand marketing, social, and influencer efforts under one strategy.

You’ll be the connective tissue across marketing—shaping our narrative, managing social presence, and leading PR and campaigns from awareness to adoption.

Qualifications

• 7+ years leading social strategy across major platforms
• Proven track record building awareness and consideration
• Hands-on influencer/creator marketing end-to-end
• Proven ability to grow and manage social communities
• Experience in employer branding initiatives
• Experience leading PR and communications
• Experience measuring ongoing and campaign-specific programs
• Analytical mindset with data-driven decision making

Responsibilities

• Be a brand ambassador; execute positioning, voice, and visual identity
• Build and own social strategy from ground up across platforms
• Own influencer/creator marketing end to end
• Build employer brand with People team; attract top talent
• Lead integrated go-to-market campaigns from concept to launch
• Engage customers and nurture communities across social networks
• Drive PR and media relations; manage announcements and issues
• Collaborate with growth, design, product, and customer service to ensure brand consistency

Skills

Social strategy

Influencer marketing

PR & communications

Brand storytelling

Community management

Analytics

Tools

Sprout Social

Google Analytics

Hootsuite

Tableau

Job description

Company

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Overview

As an Integrated Marketing Lead at Credit Genie, you will be responsible for owning how our brand shows up across every channel our audience touches. This is a broad, senior individual-contributor role that brings brand marketing, social media, and influencer marketing under one roof, with the ownership to set strategy and execute it.

You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.

What You’ll Do

You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.

• Be a brand ambassador. Act as a champion and guardian of the Credit Genie brand executing our positioning, voice, and visual identity consistently across every touchpoint, and building brand awareness and consideration through on-brand creative and brand-building programs, including brand campaigns across channels such as OOH, video, and digital.
• Build and own social strategy. Establish Credit Genie's social media strategy from the ground up and own it end to end across all major platforms. Partner with the design team to develop campaigns, manage the content pipeline and editorial calendar, maintain a consistent brand presence, and tailor content to the strengths and audience of each platform.
• Own influencer and creator marketing end to end. Own the strategy and execute the full program: sourcing, vetting, briefing, contracting, content review, and reporting. Turning partnerships into organic growth in following and recognition.
• Build the employer brand. Partner with the people team to tell Credit Genie's story as a place to work. Culture and employee content that attracts talent and a strong presence on platforms like LinkedIn and Glassdoor.
• Own integrated go-to-market. Translate business goals into integrated campaigns that span brand, social, influencer, PR, OOH, and lifecycle channels — owning them from concept through launch and optimization as one coherent story.
• Be the voice of our community. Engage customers across social networks, nurture our communities, and protect brand sentiment.
• Drive PR and communications. Lead media relations, press materials, and announcement plans; secure earned coverage; and support launches, milestones, and issues and reputation management with leadership and legal.
• Lead across the company. Align partners across growth, design, product, customer service, and people, influencing cross-functional teams without direct authority to deliver business outcomes and keep the brand consistent everywhere.
• Measure, experiment, and optimize. Define KPIs, run tests, and turn results and consumer insight into recommendations that shape strategy and investment — using web and social analytics tools (e.g., Sprout Social, Google Analytics, Sigma).

Requirements

• 7+ years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube.
• Proven track record of building awareness and consideration
• Hands-on experience owning influencer and creator marketing end to end: sourcing, briefing, contracting, managing partnerships, and measuring ROI.
• Proven track record of growing and managing social communities — day-to-day operations, growth, engagement campaigns, content strategy, and measurement.
• Successful experience partnering on employer branding initiatives and supporting the development of a strong internal and external brand narrative.
• Experience leading PR and communications - pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management.
• Experience managing and measuring both ongoing and campaign-specific social programs.
• Excellent creative judgment paired with a data-driven mindset, with sharp attention to detail and strong organization.
• Strong analytical skills and experience with web and social media analytics tools and reporting (e.g., Hootsuite, Google Analytics, Sprout Social, Tableau).
• Comfort operating in ambiguity and building new programs from the ground up, with a collaborative style that influences cross-functional teams without direct authority to deliver business outcomes and keep the brand consistent everywhere.
• Experience with consumer fintech or related industries is a plus.

Benefits And Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.