Brand Design Lead

Daylight; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive salary and equity package

Comprehensive health, dental, and vision insurance

Monthly wellness stipend

Wellhub membership

Opportunity to shape a category-defining product

Job summary

Daylight is seeking a Staff Creative Designer to lead the visual identity of its innovative decentralized electric utility. This role involves creating engaging designs that resonate with users, simplifying complex energy concepts. The ideal candidate combines creativity with technical expertise in both static and dynamic formats, ensuring that brand messaging is effective and visually appealing across all platforms.

Qualifications

• 5-7 years of experience as a creative designer.
• Strong portfolio in both static design and advanced motion graphics.
• Expert proficiency in design tools and understanding of visual trends.

Responsibilities

• Develop and execute visually compelling designs for various formats.
• Create motion graphics and animations to explain complex concepts.
• Collaborate with teams to translate ideas into visual assets.

Skills

Visual storytelling

Typography

Color theory

Adobe After Effects

3D animation

Education

Bachelor's degree in Design or related field

Tools

Figma

Adobe Creative Suite

Blender

Job description

Daylight is building a decentralized electric utility. We're building technology that enables homes to generate, store, and share energy with their neighbors, turning passive consumers into active participants in a smarter, more sustainable grid.

Our team brings together energy and crypto veterans who believe in a future where communities power themselves. Backed by a16z, Framework, and other industry-leading investors, we're building the infrastructure to make that vision a reality. Learn more at www.godaylight.com

The Role

As Staff Creative Designer at Daylight, you'll be the visual architect behind our brand presence, shaping how we communicate our approach to decentralizing energy. You'll establish the visual language that helps users understand complex energy and crypto concepts through intuitive, engaging designs that educate, inspire, and drive action.

You'll bring static designs to life through sophisticated motion graphics and animations that explain our protocol, demonstrate energy flows, and visualize the benefits of participating in our network. Your work will span product interfaces, marketing materials, educational content, and brand assets—creating a cohesive experience across all touchpoints.

This role is ideal for an experienced designer who thrives at the intersection of brand, product, and visual storytelling. You'll need to balance creative excellence with practical execution, often taking projects from concept sketches to polished deliverables on tight timelines. As a core member of our team, you'll not only produce high-quality design work but also influence our creative direction, mentor junior designers as we grow, and establish processes that scale. Your sophisticated visual approach will help us stand apart in both energy and crypto spaces, making complex technology accessible and appealing to mainstream audiences.

This role is in-person in our New York City office.

Responsibilities

• Develop and execute visually compelling designs across both static and dynamic formats while adhering to Daylight’s brand standards.
• Create high-impact motion graphics using Adobe After Effects, Blender, and other complementary tools, including 3D animation software.
• Collaborate with cross-functional teams to translate complex ideas into engaging visual assets.
• Oversee projects from concept through delivery, ensuring alignment with our brand standards and creative vision.
• Continuously evaluate and refine design processes, tools, and best practices to support evolving creative needs.

What we’re looking for

| Must Haves

• 5-7 years experience in a creative designer role.
• A strong portfolio that demonstrates excellence in both static design and advanced motion graphics.
• Expert proficiency in Figma, Adobe Creative suite, particularly After Effects, with solid experience in 3D animation.
• Up to date on evolving design trends and tools.
• Deep understanding of visual storytelling, typography, color theory, and composition.
• Proven ability to manage multiple projects simultaneously in a fast-paced startup environment.
• Exceptional collaboration and communication skills, with a demonstrated ability to work effectively across cross-functional teams.

| Nice to Haves

• Experience setting creative standards and influencing design toolsets within an organization.
• Familiarity with emerging design trends and technologies.
• Prior experience in a startup environment.

What we offer

• Competitive salary and equity package
• Opportunity to shape a category-defining product from the ground up
• Comprehensive health, dental, and vision insurance
• Wellhub membership
• Monthly wellness stipend

Daylight values diversity and welcomes applications from all qualified candidates. We're building technology that serves everyone, and we believe diverse perspectives make our team and our product stronger.

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