Senior Brand Design Lead: Strategy, Mentorship, Production

WX Brands; Novato (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

WX Brands, a leading wine brand company, seeks a Senior Graphic Design Manager to lead creative development across our global portfolio, combining hands‑on design with strategic leadership. You will mentor designers, manage complex workflows, collaborate with marketing, agencies and freelancers, and deliver on‑brand print and digital assets across packaging, retail, e‑commerce and social channels.

This role requires exceptional judgment, clear communication, and the ability to balance direction

Qualifications

• 7+ years of progressive design experience, including leadership of complex creative projects from concept through production.
• 2+ years managing, mentoring, or art directing designers, agencies, freelancers, or other creative contributors.
• Strong understanding of print production, brand systems, typography, layout, color, photography, digital design, and responsible AI-assisted creative practices.
• Highly organized, collaborative, detail-oriented, and able to balance creative leadership with hands-on execution.

Responsibilities

• Lead creative development for print and digital materials across packaging, displays, advertising, e-commerce, social media, and sales tools.
• Oversee printer, agency, and freelancer relationships, including project assignments, timelines, feedback, workflow, budgets, and final deliverables.
• Manage and art direct designers and creative contributors to ensure work meets brand standards, business goals, deadlines, and quality expectations.
• Partner with marketing, brand, and cross-functional teams to define creative direction and deliver effective, on-brand design solutions.
• Develop and maintain brand style guides, campaign concepts, display renderings, and presentation assets.
• Build clean print files through mechanical production and deliver digital-ready files for review and final delivery.
• Create digital content for websites, e-commerce, social media, retail platforms, and other channels to ensure design consistency and performance.
• Adhere to and improve workflows, file organization, naming conventions, project tracking, and asset management.
• Review proofs and final files for accuracy, consistency, brand compliance, and production readiness; attend occasional press checks.
• Stay current on design trends, consumer behavior, digital best practices, AI tools, and emerging technologies.

Skills

Brand leadership

Creative direction

Project management

Mentoring designers

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Illustrator CC

Adobe Photoshop CC

Adobe InDesign CC

Acrobat Pro

Microsoft Word/PowerPoint/Excel/Teams

Job description

WX Brands, a leading wine brand company, seeks a Senior Graphic Design Manager to lead creative development across our global portfolio, combining hands‑on design with strategic leadership. You will mentor designers, manage complex workflows, collaborate with marketing, agencies and freelancers, and deliver on‑brand print and digital assets across packaging, retail, e‑commerce and social channels.

This role requires exceptional judgment, clear communication, and the ability to balance direction