Senior Brand & Creative Strategy Lead

Zoro; United States; Hybrid; USD 130,000 - 216,000; Full time

Benefits offered by this job

Medical, dental, vision, and life

Maternity & parental leave

Wellbeing programs

401(k) with company match

Paid time off & holidays

Tuition reimbursement

Employee discounts & events

Job summary

Zoro is seeking a Director, Brand and Creative Services to lead the brand and creative organization, set multiyear strategy for positioning and expression, and elevate design across digital and print channels. The role reports to marketing leadership and partners with senior leaders to guide brand governance, health measurement, and creative production.

This role will build a digital design capability, manage budgets and external partners, and mentor a high‑performing team through talent

Qualifications

• 10+ years' experience in brand strategy, marketing, creative services, or design, including leading a creative or design team and setting multiyear brand or marketing strategy.
• Experience establishing creative processes, governance, or operating structures where little formal process existed.
• Experience building or maintaining brand guidelines or a design system on a centralized platform.
• Experience managing creative budgets and external agencies, freelancers, or production partners.
• Experience presenting strategic recommendations to and influencing senior leaders

Responsibilities

• Develop and own the multiyear brand strategy, positioning, and investment roadmap, using research, performance data, and business priorities to guide decisions
• Establish brand health measurement and translate insights into clear recommendations that strengthen differentiation, relevance, and performance
• Lead the integrated brand and creative services function across brand management, campaigns, digital design, creative production, and high-volume print and email delivery
• Set the creative vision and design direction, positioning the function as a strategic partner across campaigns, digital experiences, products, and customer journeys
• Define the operating model, governance, standards, and shared processes that align brand, creative services, user experience, product design, and marketing teams
• Build and lead a high-performing organization through talent development, workforce planning, hiring, budget management, and effective use of internal and external partners

Skills

Brand strategy

Leadership

Creative governance

Budget management

Stakeholder influence

Job description

Zoro is seeking a Director, Brand and Creative Services to lead the brand and creative organization, set multiyear strategy for positioning and expression, and elevate design across digital and print channels. The role reports to marketing leadership and partners with senior leaders to guide brand governance, health measurement, and creative production.

This role will build a digital design capability, manage budgets and external partners, and mentor a high‑performing team through talent