Senior Brand Communications Manager

AB InBev Group; New York (NY); On-site; USD 130,000 - 154,000; Full time

Benefits offered by this job

Health benefits

Life Insurance

Parental leave

401(k) plan

Free beer

Job summary

AB InBev Group in New York is seeking a Manager, Marketing Communications to lead public relations for multiple brands, shaping brand strategy and campaigns, and providing strategic counsel on earned media activations.

The ideal candidate will have a passion for popular culture, sports, innovation, and trends in consumer behavior, with experience in a large, matrixed organization and national consumer brands.

Qualifications

• 5-7 years communications experience in-house or at a PR agency.
• Undergraduate degree (communications, journalism, literature, or writing preferred).
• Experience developing and executing high profile campaigns for national, consumer-facing brands that drove earned media coverage and social media conversation.
• Excellent writing and editing skills.
• Strong media relations experience with a sophisticated understanding of social media.

Responsibilities

• Serve as public relations and communications lead for multiple brands within our award-winning portfolio.
• Play an active role in brand strategy and campaign planning meetings.
• Provide strategic counsel on marketing campaign development, earned media activations, proactive and reactive media strategies, and more.
• Day-to-day lead of PR agencies; collaborate with them as part of planning process and execution of campaigns.
• Merchandise and report campaign results; track against KPIs.
• Manage brand PR budgets and oversee contracts with agency partners.
• Translate our business into proactive, positive storytelling to drive our corporate reputation.

Skills

Brand communications

Media relations

Campaign development

Writing & editing

Strategic counseling

Stakeholder management

Education

Bachelor's degree in Communications/Journalism

Job description

AB InBev Group in New York is seeking a Manager, Marketing Communications to lead public relations for multiple brands, shaping brand strategy and campaigns, and providing strategic counsel on earned media activations.

The ideal candidate will have a passion for popular culture, sports, innovation, and trends in consumer behavior, with experience in a large, matrixed organization and national consumer brands.