Senior Brand Communications Lead

Hormel Foods; Austin (MN); On-site; USD 67,500 - 124,700; Full time

Benefits offered by this job

Relocation package

Medical, dental, and vision coverage

Bonuses and profit sharing

401(k) with employer match

Stock purchase plan

Paid time off

Tuition assistance for employees' kids

Job summary

Hormel Foods in Austin, Minnesota, seeks a strategic communications professional to lead public relations for iconic consumer brands. You’ll partner with brand marketing teams to craft integrated campaigns, drive earned media, and protect brand reputation.

The role requires storytelling excellence, media relations prowess, and the ability to translate business objectives into impactful programs across fast-paced environments. Travel up to 10–15% may be needed.

Qualifications

• Experience developing consumer-facing brand programs.
• Strong media relations across consumer, lifestyle, business and trade media.
• Ability to translate business objectives into communications strategies.

Responsibilities

• Lead PR for a portfolio of Hormel Foods brands and partner with brand teams.
• Develop and execute integrated communications plans for campaigns, launches and partnerships.
• Identify storytelling opportunities to earn media coverage and social conversations.
• Build relationships with media, influencers, and external partners.
• Create media materials and pitch stories across multiple media.

Skills

Media relations

Strategic storytelling

Brand communications

Cross-functional collaboration

Project management

Crisis/issues management

Measurement and analytics

Influencer programs

Budget management

Education

Bachelor’s degree in Communications/Public Relations/Journalism/Marketing or related field

Job description

Hormel Foods in Austin, Minnesota, seeks a strategic communications professional to lead public relations for iconic consumer brands. You’ll partner with brand marketing teams to craft integrated campaigns, drive earned media, and protect brand reputation.

The role requires storytelling excellence, media relations prowess, and the ability to translate business objectives into impactful programs across fast-paced environments. Travel up to 10–15% may be needed.