Senior Bilingual Paid Search Lead

CEO Lawyer Personal Injury Law Firm; Atlanta (GA); Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

CEO Lawyer is a rapidly growing personal injury law firm focused on delivering exceptional legal services to clients across the United States. We seek a Senior Bilingual Paid Search Media Buyer to manage English and Spanish campaigns across Google Ads, Microsoft Ads, YouTube, and related channels, driving qualified leads and measurable business growth.

The role requires strong analytics, tracking accuracy, and collaboration with marketing operations to optimize budgets, reports, and

Formación

• Native or near-native Spanish fluency and professional English proficiency, including strong written and verbal communication in both languages.
• Minimum 2 years of hands-on experience managing and optimizing paid search campaigns.
• Proven record of generating measurable business results through paid search, supported by campaign examples or case studies.
• Strong hands-on experience with Google Ads, Performance Max, keyword strategy, attribution analysis, and performance reporting.
• Hands-on experience managing YouTube advertising campaigns with a focus on audience development and lead generation.
• Experience supporting or managing paid social campaigns, particularly via Meta Ads Manager.

Responsabilidades

• Build, launch, manage, and optimize paid search campaigns in English and Spanish.
• Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types.
• Conduct keyword research, write conversion-focused ad copy, and manage bids, budgets, search terms, match types, and negative keywords.
• Monitor campaign performance and identify opportunities to improve volume, efficiency, lead quality, and conversion rates.
• Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures.
• Conduct competitors and market research to identify testing and growth opportunities.
• Monitor campaign performance daily and proactively identify optimization opportunities.
• Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, ROAS, and conversion rates.
• Analyze performance data to develop budget-allocation recommendations and scaling plans.
• Reduce wasted spending and improve account efficiency through disciplined optimization.
• Maintain accurate conversion tracking, attribution, campaign reporting, and change documentation.
• Connect campaign performance to qualified leads, retained cases, revenue, and other outcomes.
• Prepare recurring performance reports and communicate findings, risks, and recommendations clearly.
• Collaborate with Marketing Operations on attribution integrity and reporting accuracy.
• Assist with troubleshooting tracking, reporting, lead-routing, and attribution issues.
• Support paid social initiatives when needed, with primary emphasis on Meta Ads Manager.
• Collaborate with paid social buyers on audience insights, remarketing opportunities, and cross-channel testing.
• Apply working knowledge of campaign structure, audience development, creative testing, and optimization across social platforms.
• Share performance insights across search and social to improve overall acquisition results.

Conocimientos

Bilingual Spanish/English

2+ years PPC experience

Google Ads

Microsoft Ads

YouTube Ads

Analytics & reporting

Excel/Sheets

Herramientas

Google Ads Manager

Microsoft Advertising

YouTube Ads

GA4

Tag Manager

Descripción del empleo

CEO Lawyer is a rapidly growing personal injury law firm focused on delivering exceptional legal services to clients across the United States. We seek a Senior Bilingual Paid Search Media Buyer to manage English and Spanish campaigns across Google Ads, Microsoft Ads, YouTube, and related channels, driving qualified leads and measurable business growth.

The role requires strong analytics, tracking accuracy, and collaboration with marketing operations to optimize budgets, reports, and