Senior BI & Personalization Analytics Lead

PETCO Animal Supplies Stores, Inc.; United States; On-site; USD 86,000 - 142,000; Full time

Job summary

Petco Animal Supplies, Inc. seeks a senior data and analytics leader to own the personalization program’s metrics, forecasting, and measurement strategy. You will collaborate with UX, Product and Engineering to drive customer journeys and revenue growth across Petco’s omni-channel platforms.

Ideal candidates bring 5+ years building statistical models (MMM, MTA, LTV), leading data systems (CDP, CRM, cloud), and hands-on SQL/Python with Looker/Tableau to present insights to Senior Leadership.

Qualifications

• Bachelor’s degree required in CS, Data Management, Analytics, or related field.
• 5-7 years owning metrics and performance of omni-channel customer experiences at a modern retailer.
• 5+ years hands-on experience building and maintaining statistical models for incremental lift, MMM, MTA and LTV.
• 5+ years defining and building randomized controlled tests (A/B, multivariate).
• 5+ years leading data modeling and visualization using SQL, Python, Looker, and Tableau.
• 5+ years building and managing modern data systems (CDP, CRM, AWS, GCP, Azure, Snowflake).
• Exceptional understanding of web and app tagging implementation for data capture.

Responsibilities

• Own and drive revenue forecasting of the personalization program.
• Develop and implement reporting, analysis and modeling for product features and enhancements, A/B test ideas & performance, and customer journeys.
• Lead the team’s measurement strategy, including incremental lift, MMM, MTA and LTV.
• Provide expert oversight and advice on A/B testing and optimization strategy.
• Create effective data visualizations and strategies for presenting complex data to Senior Leadership.
• Collaborate with cross-functional teams to find insights that enable informed and accurate business decisions.
• Partner with engineering to implement and govern best practices to collect and structure data ensuring security and compliance.
• Introduce and own best practices for setup and measurement of experiments.
• Utilize in-store, digital, marketing, loyalty and other data sources to discover trends, identify issues, recommend experiments and solutions.
• Build and own ongoing health dashboards, reports and alerts.
• Help dig deep into various customer segments to build lifecycle journeys using diverse data assets.
• Use statistical techniques such as hypothesis testing, experimental design, clustering, and regression for analytics projects.
• Work with vendors on POCs and advancing analytics capabilities.
• Use Python to wrangle and curate datasets for analyses, modeling, reporting, and visualization.

Skills

SQL

Python

A/B testing

Data modeling

Looker

Tableau

Web tagging

Education

Bachelor’s degree in Computer Science, Data Management, Business Analytics, or related field

Master’s degree preferred

Tools

AWS

GCP

Azure

Snowflake

CDP

CRM

Job description

Petco Animal Supplies, Inc. seeks a senior data and analytics leader to own the personalization program’s metrics, forecasting, and measurement strategy. You will collaborate with UX, Product and Engineering to drive customer journeys and revenue growth across Petco’s omni-channel platforms.

Ideal candidates bring 5+ years building statistical models (MMM, MTA, LTV), leading data systems (CDP, CRM, cloud), and hands-on SQL/Python with Looker/Tableau to present insights to Senior Leadership.