Senior BI Analyst: Turn Campaign Data into Insight

PHM; New York, Northern (NY, KY); Hybrid; USD 73,000 - 93,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

401k

Parental leave

Tuition reimbursement

Flexible time off

Job summary

PHM is seeking a Senior Analyst, Business Intelligence to analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting. You will master multiple data sources to build dashboards, translate insights into business recommendations, and help train junior team members in BI reporting tools.

The ideal candidate has strong analytical abilities, excellent communication, and the ability to work in a fast-paced environment within health media.

Qualifications

• Bachelor’s degree required.
• 2–3 years in data/analytics consulting or quantitative marketing.
• Strong analytical skills and ability to translate data into insights.
• Capable of managing multiple priorities and meeting deadlines.
• Understanding of multi-channel marketing and data-driven decision-making.
• Proficiency with digital analytics tools and MS Office suite.

Responsibilities

• Ensure data accuracy across reporting tools via QA processes.
• Engage with data partners to validate data and resolve discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks and insights.
• Analyze media campaign data to generate insights and recommendations.
• Collaborate with BI leadership to develop reports and client deliverables.
• Maintain relationships with internal teams to meet BI data needs.
• Train and mentor entry-level analysts on BI platforms (GA360, Datorama, Power BI, Tableau).
• Contribute to competitive analyses and best-practice audits.

Skills

Analytical skills

Data-driven insights

Multichannel marketing

Time management

Problem solving

Education

Bachelor’s Degree

Tools

Google Analytics

Omniture

Power BI

Tableau

Data visualization tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

PHM is seeking a Senior Analyst, Business Intelligence to analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting. You will master multiple data sources to build dashboards, translate insights into business recommendations, and help train junior team members in BI reporting tools.

The ideal candidate has strong analytical abilities, excellent communication, and the ability to work in a fast-paced environment within health media.