Senior BI Analyst — Media Analytics & Insights

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 73,000 - 93,000; Full time

Job summary

PHM, a leading health media agency in the US, seeks a Senior Analyst, Business Intelligence to analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting. You will master diverse data sources to build dashboards that measure campaign effectiveness and translate insights into actionable recommendations.

The ideal candidate has strong analytical skills, solid technical abilities, business acumen, and excellent communication.

Qualifications

• Bachelor’s Degree in a related field.
• 2–3 years in data/analytics consulting or quantitative marketing.
• Strong analytical skills and data-to-insight capability.
• Ability to manage multiple priorities and deadlines.
• Experience with multi-channel marketing and data-driven decisions.
• Proficient in MS Excel; Word and PowerPoint.
• Familiarity with digital analytics tools (GA, Omniture).

Responsibilities

• Ensure data accuracy across reporting tools through QA processes.
• Prepare, validate, and resolve data discrepancies with data partners.
• Create measurement plans to assess brand performance.
• Conduct industry research for benchmarks and client reports.
• Analyze media campaign data to derive insights and recommendations.
• Collaborate with BI leadership to develop reports and client deliverables.
• Train and mentor entry-level analysts on BI tools.

Skills

Data analytics

Statistical analysis

Google Analytics

Omniture

Power BI

Tableau

Excel

Problem-Solving

Communication skills

Education

Bachelor’s Degree (related field)

Tools

DCM (Google Display & Video 360)

Datorama

Power BI

Tableau

Google Ads

Analytics 360

Omniture

Job description

PHM, a leading health media agency in the US, seeks a Senior Analyst, Business Intelligence to analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting. You will master diverse data sources to build dashboards that measure campaign effectiveness and translate insights into actionable recommendations.

The ideal candidate has strong analytical skills, solid technical abilities, business acumen, and excellent communication.