Senior B2B Product Marketing Leader, Aviation & Defense

AAR Corp; Illinois; On-site; USD 127,000 - 145,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision

401(k) with company match

Generous paid time off

Professional development opportunities

Job summary

AAR Corp seeks an experienced, hands‑on B2B marketing leader to drive growth by marketing complex products and services in aviation and other technical industries. You will work with the VP Corporate Marketing to shape strategy, lead integrated campaigns, optimize digital channels, and develop sales enablement tools to support revenue growth.

Responsibilities include measuring performance, coordinating brand standards, and partnering with sales, BD, and external agencies to maximize ROI across

Qualifications

• 10+ years of progressive B2B marketing experience.
• 5+ years leading product marketing, solution marketing, or integrated marketing programs.
• Experience marketing complex technical products, services, or solutions.
• Experience partnering with commercial and business development teams.
• Experience managing agencies, external vendors, and marketing budgets.
• Background in aviation, aerospace, defense, industrial manufacturing, logistics, or other global B2B industries strongly preferred.
• Bachelor of Arts or Bachelor of Science; journalism/communications/PR/marketing preferred.
• Master's degree a plus.
• Experience with Adobe Creative Suite, SharePoint, CMS tools, and paid digital campaigns a plus.

Responsibilities

• Develop marketing strategy and integrated campaigns across multiple business lines.
• Lead positioning, messaging, and go‑to‑market strategies for commercial products and services.
• Create sales enablement tools and campaigns to drive pipeline growth.
• Measure campaign effectiveness and ROI; optimize programs.
• Partner with Brand Manager and external agencies to ensure brand standards.
• Contribute to on‑site tradeshow support as needed.

Skills

Strategic marketing

B2B marketing

Product marketing

Agency management

Cross-functional collaboration

Education

BA/BS in Marketing/Communications/PR

MA/MS in Marketing/MB A or related field

Tools

Adobe Creative Suite

Microsoft Copilot

SharePoint

CMS PhotoShelter/ThirdLight

Meta ads / digital advertising

Job description

AAR Corp seeks an experienced, hands‑on B2B marketing leader to drive growth by marketing complex products and services in aviation and other technical industries. You will work with the VP Corporate Marketing to shape strategy, lead integrated campaigns, optimize digital channels, and develop sales enablement tools to support revenue growth.

Responsibilities include measuring performance, coordinating brand standards, and partnering with sales, BD, and external agencies to maximize ROI across