Senior B2B Marketing Manager, HCP Growth & Strategy

GoodRx; San Francisco (CA); On-site; USD 169,000 - 271,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with company match

Employee Stock Purchase Plan (ESPP)

Unlimited vacation

13 paid holidays

Sick leave: 72 hours

Job summary

GoodRx seeks a Sr. B2B Marketing Manager to shape integrated marketing across the HCP, pharma manufacturer, retail pharmacy, employer/payer, and health information technology segments. Reporting to the Sr.

Director of B2B Marketing, this senior IC will influence strategy, priorities, and business outcomes across multiple programs and stakeholders. The successful candidate will lead content, campaigns, digital, events, commercialization, and marketing operations, applying thought leadership and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master’s degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5 years of related experience; or equivalent work experience
• Broad expertise developing B2B marketing and commercialization strategies for healthcare providers, with depth across several related disciplines such as content, campaigns, digital, events, and marketing operations
• Understanding of clinician mindset and prescriber workflows
• Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technology
• Demonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reporting
• Demonstrated ability to lead significant and unique initiatives with substantial autonomy, evaluate intangible or competing factors, and remain accountable for outcomes that affect multiple functions
• Recognized subject matter expertise and demonstrated thought leadership in B2B marketing, including the ability to develop new frameworks, practices, or approaches.

Responsibilities

• Lead enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization; devise strategies and execution plans to support growth
• Build and lead a cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization
• Advise senior management by synthesizing performance, insights, risks, and investment tradeoffs into clear recommendations
• Identify emerging opportunities and significant business challenges across the HCP ecosystem, developing innovative marketing solutions
• Establish enterprise B2B messaging standards and governance for differentiated market position
• Develop collateral plan and content calendar across B2B lines for timely delivery (sell sheets, decks, case studies, white papers, etc.)
• Translate complex clinical, commercial, product, and market concepts into compelling B2B narratives and materials
• Define scalable governance and lifecycle-management for GoodRx industry solutions collateral portfolio
• Lead significant, complex marketing programs spanning multiple functions with clear milestones and success measures
• Develop integrated campaign plans and measurement frameworks with multiple teams; evaluate ROI
• Partner with senior leadership to shape strategic priorities and roadmaps
• Provide thought leadership on B2B marketing practices and commercialization opportunities
• Guide development of scalable approaches that can be applied across the organization
• Offer insights during event planning and management as needed
• All GoodRx employees are responsible for safety and security policies and procedures.

Skills

B2B Marketing Strategy

Content & Campaigns

Digital Marketing

Events Planning

Analytics & ROI

Education

Bachelor’s degree in Marketing or related field

Job description

GoodRx seeks a Sr. B2B Marketing Manager to shape integrated marketing across the HCP, pharma manufacturer, retail pharmacy, employer/payer, and health information technology segments. Reporting to the Sr.

Director of B2B Marketing, this senior IC will influence strategy, priorities, and business outcomes across multiple programs and stakeholders. The successful candidate will lead content, campaigns, digital, events, commercialization, and marketing operations, applying thought leadership and