Senior B2B Marketing Manager

Bigblue; Paris (TX); Vor Ort; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

Bigblue is seeking a marketing leader to own end-to-end content strategy and ABM initiatives in a fast-paced B2B environment. You will shape a content roadmap across stories, newsletters, landing pages, and high-impact video content, while driving social campaigns that generate inbound demand and brand awareness.

You will collaborate across Sales, Product, and Design to deliver scalable campaigns, optimise landing pages for high conversion, and elevate the employer brand to attract top talent.

Qualifikationen

• 3+ years of hands-on B2B marketing experience in a startup or scaleup.
• Proven track record of owning a marketing channel or initiative—from strategy to execution and measurable results.
• Portfolio of high-quality content, copy, or video projects showing storytelling and impact.
• Experience with paid and organic social, newsletters, and campaign optimization.

Aufgaben

• Own the company’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
• Lead Social Media: Manage and grow presence on paid and organic channels, driving inbound product demand and brand awareness.
• Project manage ABM initiatives: Coordinate cross-functional projects for ABM and demand capture for merchants ready to switch logistics.
• Landing Page Development: Collaborate with designers and product teams to create and optimize pages that convert high-intent prospects.
• Employer Brand: Partner with People teams to elevate employer brand to attract top talent.
• Performance & Analytics: track results and optimize content and campaigns for ROI.

Kenntnisse

B2B marketing

End-to-end ownership

Content storytelling

Channel experience

Commercial judgment

Strategic prioritisation

Scalable campaigns

Cross-functional influence

Autonomy in ambiguity

English & French communication

Jobbeschreibung

What your missions will be:

• Own the company’s Content Strategy:Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
• Lead Social Media: Manage and grow the company’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness.
• Project Manage ABM Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (ABM) and demand capture for merchants ready to switch logistics.
• Landing Page Development:Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
• Employer Brand:Partner with People teams to elevate the company’s employer brand to attract top talent.
• Performance & Analytics:track results, and optimise content and campaigns for maximum impact and ROI.

What Success Looks Like:

• A steady pipeline of inbound leads from content and social channels.
• High engagement rates on video and social campaigns.
• the company is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space.
• Efficient project delivery for ABM and cross-team marketing initiatives.

You will succeed in this role if you have::

• B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup.
• End-to-end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation to hands‑on execution and measurable results.
• Content quality & storytelling: A portfolio of high-quality content, copy, or video projects that demonstrates strong storytelling and measurable impact.
• Channel experience: Hands‑on experience with paid and organic social, newsletter strategy, and campaign optimisation.
• Commercial judgment: Ability to connect marketing decisions to business outcomes, including qualified leads, opportunities, and pipeline—not just engagement or content output.
• Strategic prioritisation: Ability to make clear trade-offs across audiences, markets, channels, and budgets, adapting your approach rather than simply repeating past playbooks.
• Scalable ways of working: Experience building repeatable campaigns, distribution processes, or workflows, using AI and automation where relevant to increase impact.
• Cross-functional influence: Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities, without relying on formal authority.
• Autonomy in ambiguity: Comfortable turning an unclear challenge into a focused plan, testing assumptions, and taking accountability for the outcome.
• Communication: Excellent written and verbal communication skills in English and French. English is our shared working language.

Nice to haves:

• Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes
• Know another language: Spanish, German or Italian are a plus

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