Senior Analyst, Marketing

Mastercard Inc.; Purchase (NY); On-site; USD 106,000 - 175,000; Full time

Benefits offered by this job

Insurance

FSAs/HSAs

Paid parental leave

Bereavement leave

Vacation time

Job summary

Mastercard Inc. in Purchase, NY, is searching for a Senior Analyst in Marketing to lead integrated campaigns and content strategy across digital and B2B channels.

You’ll partner with product, sales, and regional teams to transform market insights into compelling content and campaigns that drive adoption. The role requires strong writing, project management, and collaboration skills in a global organization.

Qualifications

• Experience in B2B marketing, with a focus on campaign management or content strategy.
• Excellent writing and storytelling skills, with the ability to simplify complex technical concepts into compelling content and customer value propositions for business audiences.
• Strong project management skills and the ability to manage multiple priorities.
• Experience working effectively in highly cross-functional, global organizations.
• Familiarity using AI-enabled tools to improve content creation, research, campaign execution, and marketing efficiency.

Responsibilities

• Integrated Campaigns & Thought Leadership: Collaborate with product, sales, regional marketing, and research teams to identify market insights and thought leadership opportunities, translating them into compelling content and integrated B2B marketing campaigns that engage target audiences across digital, social, web, and sales enablement channels.
• Content Development & Asset Creation: Develop marketing assets that support Digital Payments (including Click to Pay, Tokenization, and Passkeys). Create customer videos, playbooks, research, B2B and B2C toolkits to drive market education and adoption.
• Cross-Functional Collaboration: Work closely with stakeholders across product, marketing operations, media, digital, communications, legal, and agency partners to ensure seamless execution of marketing initiatives and compliance with brand and business requirements.
• Performance Measurement & Optimization: Monitor, analyze, and report on campaign performance, leveraging data, insights, and AI-enabled tools to optimize marketing effectiveness and inform future strategies.

Skills

B2B marketing

Campaign management

Content strategy

Excellent writing

Cross-functional collaboration

AI-enabled tools

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary Senior Analyst, Marketing

Who is Mastercard? We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

• Integrated Campaigns & Thought Leadership: Collaborate with product, sales, regional marketing, and research teams to identify market insights and thought leadership opportunities, translating them into compelling content and integrated B2B marketing campaigns that engage target audiences across digital, social, web, and sales enablement channels.
• Content Development & Asset Creation: Develop marketing assets that support Digital Payments (including Click to Pay, Tokenization, and Passkeys). Create customer videos, playbooks, research, B2B and B2C toolkits to drive market education and adoption.
• Cross-Functional Collaboration: Work closely with stakeholders across product, marketing operations, media, digital, communications, legal, and agency partners to ensure seamless execution of marketing initiatives and compliance with brand and business requirements.
• Performance Measurement & Optimization: Monitor, analyze, and report on campaign performance, leveraging data, insights, and AI-enabled tools to optimize marketing effectiveness and inform future strategies.

All About You – Key Qualifications & Skills

• Experience in B2B marketing, with a focus on campaign management or content strategy.
• Excellent writing and storytelling skills, with the ability to simplify complex technical concepts into compelling content and customer value propositions for business audiences.
• Strong project management skills and the ability to manage multiple priorities.
• Experience working effectively in highly cross-functional, global organizations.
• Familiarity using AI-enabled tools to improve content creation, research, campaign execution, and marketing efficiency.

Beneficial

• Background in payment technologies and products, experience in a B2B sales organization, and familiarity with marketing, analytics, and social media platforms that support digital engagement and demand generation.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience.

Pay Ranges

Purchase, New York: $106,000 - $175,000 USD

Benefits (Full Time)

• insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• flexible spending account and health savings account
• paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time
• 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• deferred compensation for eligible roles
• fitness reimbursement or on-site fitness facilities
• eligibility for tuition reimbursement
• and many more

Benefits (Interns)

• 56 hours of Paid Sick and Safe Time
• jury duty leave
• on-site fitness facilities in some locations

THIS POSTING RELECTS ONE OR MORE CURRENT VACANCIES ON OUR TEAM, AND MASTERCARD INTENDS TO FILL THIS POSITION BY 01/12/2027. If the fill date has passed, Mastercard intends to fill this position as soon as possible.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.