Marketing Communications Manager

Mitsubishi Electric Power Products, Inc.; Northern (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Career development

Profit sharing & wellness programs

Job summary

Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a Marketing Communications Manager to lead the enterprise brand management, content strategy, and integrated marketing communications initiatives.

This role develops and executes a cohesive strategy to strengthen MEPPI's market presence while driving measurable business impact. The role requires 7+ years in B2B marketing communications and at least 3 years of people management, with a work arrangement onsite 4 days per week.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 7+ years of B2B marketing communications, brand management, and content marketing.
• Minimum 3 years of people management and leadership experience.

Responsibilities

• Serve as the enterprise brand steward, owning brand guidelines and corporate positioning.
• Own and lead enterprise content strategy across multiple business units and product portfolios.
• Develop and execute integrated marketing communications plans that support growth objectives.
• Oversee content across web, video, social media, email, sales enablement materials, product launches, campaigns and events.
• Partner with Sales, Product, Executive teams to drive growth and brand awareness.
• Lead, coach, and develop a team of marketing communications professionals.

Skills

Brand management

Content strategy

Integrated campaigns

Cross-functional collaboration

Team leadership

B2B marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Adobe Creative Suite

Salesforce Marketing Cloud

HubSpot

Marketo

Job description

Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a strategic and results-driven Marketing Communications Manager to lead enterprise brand management, content strategy, and integrated marketing communications initiatives. This role is responsible for developing and executing a cohesive marketing communications strategy that strengthens MEPPI's market presence across multiple product lines and business segments while driving measurable business impact.

We are seeking a marketing leader with 7+ years of B2B marketing communications experience, experience supporting multiple product lines, and a minimum of 3 years of people management experience. The ideal candidate will have a proven track record of developing compelling content strategies, leading integrated campaigns, and partnering across sales, product, and executive teams to drive growth and brand awareness.

This role will be required to be work onsite 4 days a week.

What You'll Do:

Brand Strategy & Corporate Communications

• Serve as the enterprise brand steward, owning brand guidelines, messaging architecture, and corporate positioning.
• Ensure consistency of messaging, visual identity, and brand standards across divisions, products, and external partners.
• Play a key role in annual marketing planning efforts at both the corporate and divisional levels.
• Own and lead MEPPI's enterprise content strategy across multiple business units and product portfolios.
• Develop and execute integrated marketing communications plans that support corporate and divisional growth objectives.
• Oversee the creation and execution of content across web, video, social media, email, sales enablement materials, product launches, advertising campaigns, and events.
• Translate complex technical concepts into compelling customer-focused narratives.

Marketing Excellence & Performance

• Partner with Market Intelligence and business leaders to create data-driven messaging and customer-centric content.
• Support the development of a Corporate Marketing Center of Excellence through playbooks, templates, training programs, and best practices.
• Track, analyze, and report on marketing campaign performance and business impact.
• Conduct post-campaign reviews, identify key learnings, and implement continuous improvements to maximize effectiveness.

Leadership & Team Development

• Lead, coach, and develop a team of marketing communications professionals.
• Foster a culture of collaboration, creativity, and accountability.
• Conduct performance reviews and support employee development through training, cross-training, and continuing education opportunities.

Cross-Functional Collaboration

• Partner closely with Sales, Product Management, Digital Marketing, Market Intelligence, and external agencies to deliver aligned marketing initiatives.
• Support product launches, corporate communications, and strategic business initiatives across multiple product lines and markets.
• Serve as a key marketing advisor to stakeholders throughout the organization.

What You Bring:

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience:
  • Minimum 7 years of B2B marketing communications, brand management, and content marketing experience.
  • Experience supporting and marketing multiple product lines or business segments.
  • Minimum 3 years of people management and team leadership experience.
• Preferred Experience:
  • Adobe Creative Suite
  • Salesforce Marketing Cloud
  • HubSpot, Marketo, or similar marketing automation platforms

Skills & Expertise

• Strong knowledge of B2B marketing strategy, content marketing, brand management, and integrated campaign execution.
• Experience with CRM systems, marketing automation platforms, web analytics, SEO, and emerging AI-driven marketing practices.
• Working knowledge of Content Management Systems (CMS), Digital Asset Management (DAM), and social media management platforms.
• Exceptional writing, editing, and storytelling capabilities.
• Proven success developing messaging frameworks and managing cross-channel content strategies.
• Strong stakeholder management experience, including collaboration with sales teams, product managers, executives, and agency partners.
• Advanced analytical, communication, presentation, and problem-solving skills.
• Advanced proficiency with Microsoft Office applications.

Why MEPPI?

• Comprehensive Health Coverage: 90% company-paid medical, dental, and vision plans
• Retirement Plans: 401(k) with company match up to 4%
• Career Development: Training programs and educational assistance
• Employee Perks: Profit sharing, wellness programs, and 24/7 fitness center access

Join Us

At MEPPI, you'll help shape how customers, partners, and industry leaders experience our brand across power systems, transportation, digital solutions, and emerging technologies. As a U.S. affiliate of Mitsubishi Electric, we combine global innovation with local expertise—creating an environment where strategic marketing drives business growth and market leadership.

If you're passionate about B2B marketing, building powerful brands, leading teams, and developing compelling stories across diverse product portfolios, we'd love to hear from you.

Equal Opportunity Employer
MEPPI welcomes applicants from all backgrounds and is committed to fostering an inclusive workplace.

Notice to Agencies and Search Firms
MEPPI does not accept unsolicited resumes from agencies or search firms. Any resumes submitted without a signed agreement will become the property of MEPPI.

Applicants are considered for all positions without regard to race, color, religion, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, ancestry, age, physical or mental disability or (as defined by applicable law) medical condition or genetic information, military or veteran status or any other legally protected status.

Notice to Agency and Search Firm Representatives: Mitsubishi Electric Power Products, Inc. is n ot accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Mitsubishi Electric Power Products, Inc. e mployee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Mitsubishi Electric Power Products, Inc . No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.