Senior B2B Content Strategy & Growth Lead

Content Creators; Somerville, Northern (MA, KY); Hybrid; USD 115,000 - 155,000; Full time

Benefits offered by this job

Health, Dental, Vision

Company equity

Flexible schedule

Unlimited vacation

Dog-friendly office

401(k)

Job summary

Tulip is seeking a senior content leader to own the narrative that helps the world’s top manufacturers adopt AI-native software. You will shape editorial strategy, programs, and content used in deals, replacing legacy factory-floor systems with modern storytelling at scale.

You will craft content that moves deals forward and builds the brand over time, leveraging AI and collaborating with Product Marketing and Demand Gen to translate positioning into compelling assets for buyers.

Qualifications

• 5-8+ years in B2B SaaS or technical content marketing with a portfolio spanning thought leadership and full-funnel programs.
• Track record owning a content program end-to-end and linking to pipeline/revenue.
• Strong editorial instincts and writing craft for multiple buyer personas.
• Experience integrating AI to enhance content output and economics, not just productivity.
• Experience partnering with Product Marketing and Demand Gen to translate positioning into content.

Responsibilities

• Own Tulip’s content strategy, calendar, formats, distribution, and a performance framework tied to pipeline.
• Create high-quality content across formats and manage agencies/freelancers at scale.
• Partner with Product Marketing to translate positioning into content that lands with buyers.
• Develop campaign content with Demand Gen to drive net-new pipeline and measure revenue impact.
• Build sales enablement content that reps can actually use and refine Tulip’s flagship moments.

Skills

B2B SaaS

Content marketing

Editorial craft

AI in content

Product Marketing

Demand Gen

Job description

Tulip is seeking a senior content leader to own the narrative that helps the world’s top manufacturers adopt AI-native software. You will shape editorial strategy, programs, and content used in deals, replacing legacy factory-floor systems with modern storytelling at scale.

You will craft content that moves deals forward and builds the brand over time, leveraging AI and collaborating with Product Marketing and Demand Gen to translate positioning into compelling assets for buyers.