Associate Account Director, Web & Ford.com Programs

VML

Detroit (MI)

Hybrid

USD 75,000 - 180,000

Full time

14 days+

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Job summary

VML in Detroit is seeking an Associate Account Director, Web, to lead Ford.com workstreams and serve as the day-to-day client partner and agency lead for vehicle launches, campaigns, and site optimization.

You will coordinate with delivery, creative, UX, data, and technology teams to ensure successful campaigns and personalized experiences across Ford.com, including complex configurators and large-scale site updates. Hybrid work model offered with strong client-facing responsibilities.

Qualifications

7+ years of experience in account management or client-facing delivery.
Experience on a Tier 1 automotive account, vehicle launch program, or large automotive website is highly preferred.
Strong understanding of web production lifecycles, CMS, DAM, UX/UI, QA, accessibility, and agile delivery.

Responsibilities

Serve as the client partner and agency operational lead for Ford.com workstreams, aligning client priorities and production requirements across partners.
Own and deliver Ford Vehicle Model Year Changeovers (MYCOs) and updates across multiple Ford vehicles.
Own and deliver Ford.com launches for brand campaigns, sales events, and high-impact digital experiences, coordinating approvals and timelines.
Create personalized digital experiences by defining audience needs and measurable engagement goals.
Execute A/B tests and translate results into optimization recommendations.