Senior Audience Strategy & Insights Analyst (Hybrid)

Crystal Equation Corporation; New York (NY); On-site; USD 117,000 - 124,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401K

Parental leave

Dental insurance

Vision insurance

Job summary

Crystal Equation Corporation is seeking a Senior Marketing Analyst V in a hybrid role based in New York. You will perform deep audience analytics using SQL on large datasets to guide segmentation, revenue sizing, and investment decisions.

Collaboration with Data Scientists and Data Engineers will define data pipelines and reporting logic. You will own end-to-end audience analysis, build business cases, and present quantified insights to senior leadership, influencing product and program

Qualifications

• 7+ years in marketing analytics, data science, or business analytics with a quantitative foundation.
• Expert-level SQL with complex queries and large datasets.
• Experience owning audience or customer analysis end-to-end and presenting to leadership.

Responsibilities

• Deliver deep audience analysis including segmentation, lifecycle, funnel, and revenue attribution.
• Size revenue opportunities and build business cases for audiences to prioritize.
• Define metrics, methods, and assumptions for business questions.
• Pull, clean, and analyze millions of records with advanced SQL.
• Reconcile data across sources and validate data before reporting.
• Collaborate with Data Scientists/Engineers to shape data pipelines and logic.
• Build automated reporting and self-service dashboards for recurring needs.
• Translate audience definitions into campaign-ready segments with stakeholders.
• Present findings to senior leadership and cross-functional partners.

Skills

Audience analytics

Revenue sizing

Business storytelling

Leadership communication

Education

Bachelor's degree in quantitative/technical/business field

Tools

SQL

Tableau

dbt

Airflow

Hive

Unidash

Salesforce Data Cloud

Salesforce Marketing Cloud

Python

Excel/Google Sheets

Job description

Crystal Equation Corporation is seeking a Senior Marketing Analyst V in a hybrid role based in New York. You will perform deep audience analytics using SQL on large datasets to guide segmentation, revenue sizing, and investment decisions.

Collaboration with Data Scientists and Data Engineers will define data pipelines and reporting logic. You will own end-to-end audience analysis, build business cases, and present quantified insights to senior leadership, influencing product and program