Senior Audience Insights & Impact Research Lead

Vets Hired; Arlington (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Vets Hired is seeking a Senior Audience & Impact Research Specialist to lead qualitative research and impact measurement. You’ll design studies, analyze data, synthesize findings, and translate insights into strategic guidance for organizational decision-making.

You will collaborate with quantitative researchers, mentor junior staff, and present actionable recommendations to stakeholders to support integrated reporting and audience analysis.

Qualifications

• Designed and led qualitative research studies.
• Experience with surveys, interviews, focus groups, ethnographic research.
• Strong qualitative data analysis, synthesis, and research methodology skills.
• Ability to translate research findings into actionable recommendations.
• Strong communication to present findings to non-technical audiences.
• Experience with impact or outcomes measurement frameworks.
• Experience mentoring junior researchers or research support staff.
• Experience with data visualization and mixed-method reporting.

Responsibilities

• Design and lead surveys, interviews, focus groups, and other qualitative studies.
• Develop research methodologies and maintain quality standards.
• Code, analyze, and synthesize qualitative data into actionable findings.
• Validate qualitative research and coding performed by junior staff.
• Collaborate with quantitative researchers on integrated research and reporting.
• Support data visualization and prepare audience and impact reports.
• Present research findings and recommendations to stakeholders.
• Provide research expertise for organizational strategy and impact measurement.
• Maintain relationships with internal stakeholders to ensure research addresses needs.
• Provide guidance and direction to research support staff.
• Stay current on best practices in qualitative research and impact measurement.

Skills

Qualitative research design

Data analysis

Research methodology

Synthesis & reporting

Mentoring junior researchers

Data visualization

Stakeholder communication

Cross-functional collaboration

Impact measurement

Quantitative collaboration

Education

Master's degree or higher

Job description

Vets Hired is seeking a Senior Audience & Impact Research Specialist to lead qualitative research and impact measurement. You’ll design studies, analyze data, synthesize findings, and translate insights into strategic guidance for organizational decision-making.

You will collaborate with quantitative researchers, mentor junior staff, and present actionable recommendations to stakeholders to support integrated reporting and audience analysis.