Senior Associate, Video

Interpublic; United States; On-site; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group is seeking a Sr. Associate, Video Investment to steward day-to-day activities, shape tactical and custom video recommendations, and guide the buying process with a focus on performance and client goals.

You’ll advise on vendor selection, optimization strategies, and reporting, while developing junior teammates and ensuring campaigns meet efficiency targets.

Qualifications

• 1+ years of video media buying, negotiation and implementation experience in an agency environment.
• Fluency with the evolving video landscape and industry trends.
• Aptitude for mathematical concepts and understanding of the video marketplace.
• Experience with tools such as DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc.
• Excellent presentation, verbal and written communication skills.

Responsibilities

• Craft and execute tactical video plans aligned with brand objectives.
• Negotiate and execute buys; collaborate with vendors on test and learn opportunities.
• Allocate, adjust and monitor schedules to meet client goals and network guarantees.
• Provide tracking reports and post-buy analyses on quarterly/annual bases.
• Gather data on TV ratings and industry trends for client insights.
• Register budgets, analyze plans, and optimize mix revisions.
• Develop creative rotation sheets for digital delivered buys.
• Coordinate with Platform Logistics for digital campaign execution.
• Evaluate vendors using proprietary research tools and industry knowledge.
• Participate in or lead campaign activation and provide client updates.

Skills

Video media buying

Negotiation

Campaign optimization

Performance analysis

Industry trend awareness

Presentation skills

Tools

DDS/Prisma

ComsCore

Nielsen

AdViews

eMarketer

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Overview The Sr. Associate, Video Investment role is the day-to-day steward on the business and is on the front lines of developing and activating both tactical and custom Video recommendations to meet our clients' goals. You are video savvy and prepared to provide a point-of-view, recommendation, and optimization recommendations based on campaign performance. You are the primary contributor to the development of the Associate guiding them through the fundamentals of the buying process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.).

Qualifications

• 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required.
• You should be up to speed and fluent on the ever evolving Video landscape and industry trends
• Aptitude for mathematical concepts and an understanding of the video marketplace
• Able to understand application of, use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc)
• Excellent presentation, verbal, and written skills

Responsibilities

• Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
• Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
• Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
• Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
• Fulfill client requests, collect data and information regarding TV ratings and industry trends
• Register budgets, email specs, analyze plans, call in mix revisions and optimizations
• Develop of Creative rotation sheet for digital delivered buys
• Coordinate with Platform Logistics for digital campaign execution
• Evaluate and assess vendors using proprietary research tools and industry knowledge
• Participate or lead campaign activation and provide client updates on campaign status

$40,000 - $75,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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