Senior Associate, Social Media Strategy

Bully Pulpit International; Washington (District of Columbia); On-site; USD 77,000 - 85,000; Full time

Job summary

Bully Pulpit International in Washington, DC seeks a seasoned social and content strategist to guide integrated social media programs that advance our mission, amplify impact, and protect our reputation.

The role blends strategic planning, content creation, executive visibility, and rapid-response work focused on thought leadership, public policy, and values-driven engagement. Expect to lead multi-platform campaigns and collaborate across teams.

Qualifications

• 4+ years in strategic communications, social media, and content creation.
• Fluency in Meta, LinkedIn, X, TikTok, YouTube, Reddit.
• Experience with at least one enterprise social management platform (Sprout Social, etc.).
• Knowledge of social listening tools: Brandwatch, Meltwater, Sprinklr, Talkwalker.
• Agency or corporate background; reputation/public affairs experience is valued.
• Strong writing, presentation, and analytical skills; manage tight timelines.
• Proven project and team management with multi-stakeholder initiatives.

Responsibilities

• Translate client goals into clear social content plans and executions.
• Manage campaigns across LinkedIn, Facebook, Instagram, TikTok, YouTube, X, Reddit.
• Oversee content calendars, drafts, and messaging.
• Use listening tools to monitor sentiment and provide insights.

Skills

Strategic communications

Social media strategy

Content creation

Writing

Analytical skills

Project management

Team collaboration

Tools

Sprout Social

Hootsuite

Sprinklr

Brandwatch

Job description

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 400 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

The Impact You Will Make

BPI is seeking a seasoned social and content strategist to guide integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.

• Starting salary range: $77,000 - $85,000 (+ annual bonus)
• Location: Expectation to work from one of our offices (NYC, DC, Chi, SF, LA) at least 3x a week

What Day-to-Day Looks Like

Strategic Leadership & Planning

• Translate broader client and brand objectives into clear social content plans, ensuring day-to-day execution ladders up to the bigger strategic picture
• Manage always-on campaigns across key platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, etc.)
• Own social projects from brief through delivery, setting priorities, anticipating needs, and bringing in the right internal partners at the right moments

Content Development

• Manage content calendars, draft engaging copy
• Deliver proactive and reactive messaging that shapes narratives
• Support visibility tied to events, media coverage, and philanthropic initiatives
• Exercise strong editorial judgment across social copy and content, synthesizing feedback from clients, strategists, creatives and other internal teams into a cohesive final product

Platform Knowledge & Innovation

• Understand the social content ecosystem end-to-end, including content planning, creative development, production, approvals, scheduling and publishing
• Be comfortable working across native and third-party social platforms and using performance or audience insights to help inform future content decisions

Project Management & Collaboration

• Manage multiple workstreams, stakeholders and competing deadlines in a fast-paced agency environment without losing sight of quality or business objectives
• Bring enough project management and creative production experience to keep work moving independently, troubleshoot roadblocks and maintain momentum with minimal direction
• Serve as a trusted day-to-day owner who can connect the dots across strategy, creative and execution rather than simply managing tasks

Social Listening & Measurement

• Use social listening tools to build searches/queries, monitor keywords and narratives, assess sentiment/volume, identify spikes, monitor competitors/issues, and turn the findings into a readout or recommendation
• Monitor real-time conversations to identify risks, misinformation, and reputational threats
• Deliver performance reports and insights on audience engagement and reputational trends
• Refine strategies based on analytics and high-impact content themes

Requirements

What You Bring

• 4+ years of experience in strategic communications, social media strategy, and content creation
• Fluency in Meta, LinkedIn, X, TikTok, YouTube, Reddit and other social platforms
• Hands-on experience with at least one enterprise social management platform, e.g. Sprout Social, Hootsuite, Sprinklr, or Brandwatch
• Working knowledge of social listening tools such as Brandwatch, Meltwater, Sprinklr, or Talkwalker
• Background in agency or corporate environments preferred; experience with corporate reputation, executive visibility, or public affairs campaigns highly relevant
• Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tight timelines
• Proven project and team management experience with multi-stakeholder initiatives

Benefits

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.

We're looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today's interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across thirteen markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging - so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!

Let's keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com