Managing Director, Insights

Bully-Pulpit-International; New York (NY); Hybrid; USD 215,000 - 260,000; Full time

Benefits offered by this job

Company-paid health benefits

401(k) with employer match

Generous vacation time

Phone reimbursement

Unlimited sick time

Parental leave 16 weeks

Job summary

Bully Pulpit International in New York is seeking a senior leader to run the Insights team, overseeing opinion research, behavioral analytics, and campaign measurement. You will guide senior clients and translate complex data into clear, actionable narratives that influence strategy and outcomes.

You will build and develop a multidisciplinary team, set standards, and drive innovative methodologies while partnering with strategy, digital, and creative experts to deliver measurable reputational

Qualifications

• 12+ years of senior experience in research and analytics preferred.
• Experience synthesizing multi-modal data across opinion research, analytics, and digital media.

Responsibilities

• Counsel senior clients and oversee qualitative/quantitative research programs.
• Lead a team of researchers, analysts, and data scientists; set standards and capacity planning.
• Drive innovative methodologies and partner with strategy, digital, and creative teams.

Skills

Leadership

Strategic thinking

Data analytics

Research design

Team development

Job description

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 400 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

• Starting Salary Range: $215,000 (+ annual bonus)
• Expectation to work from one of our offices (DC, NYC, SF, CHI, LA) at least 3 days a week

The Impact You Will Make

In this role, you’ll lead our Insights team across opinion research, behavioral analytics, and campaign measurement. The goal of this team is to help our clients understand not just what’s happening — but more importantly, why, what they should do next, and what’s actually working.

We believe in optimizing for persuasion at the point of impact — understanding not just what works in a laboratory environment, but what actually persuades people in the real world. To accomplish this, we've intentionally built this team differently: a multidisciplinary group that understands the interaction of audience, message, media, and moment.

What the Day-to-Day Looks Like

• Counsel senior clients
  • Oversee the design of qualitative and quantitative research and analytics programs to inform messaging, strategy, and tactics
  • Partner closely with senior communications strategists, digital experts, and creative teams to develop data-driven strategies that measurably drive real-world reputational and business outcomes
  • Serve as an integrator who bridges technical expertise with creative narrative. Guide the team through change by simplifying complex methodologies into clear, strategic narratives, ensuring our data-driven insights remain accessible, human-centric, and actionable for senior stakeholders
• Lead & develop the team
  • Lead a team of researchers, analysts, and data scientists.
  • Set the standard for the team's work, from research design to what we put in front of a client
  • Foster an environment of rigorous curiosity. Encourage the team to constantly challenge the status quo, move beyond experimentation to scale ideas into standard practice, and embrace a 'bias toward what’s new' to keep BPI on the cutting edge of modern insights
  • Structure capacity planning and team development
  • Build a culture of innovation, curiosity, excellence, and collaboration Reinforce a supportive environment characterized by high expectations and low ego. Encourage risk-taking and collaboration by maintaining a culture of mutual responsibility and support.
• Build the future
  • Set the innovation agenda to keep BPI on the cutting edge of modern insights methodology and analysis.
  • Explore new methods of research and measurement, from synthetic audiences to behavioral clickstream data
  • Champion the use of AI technology to make the team’s work faster and more effective
  • Partner closely with our Labs (product development) team to develop new offerings
  • Drive thought leadership internally + externally

What You Bring

• 12+ years of senior experience in research and analytics. Experience in public affairs, corporate reputation, or political campaigns strongly preferred.
• Demonstrated experience synthesizing multi-modal data across opinion research, behavioral analytics, social listening, and digital media to drive programs
• A strong strategic and tactical command of data. You can explain the result to the C-suite, and interrogate how the data was produced.
• An understanding of what matters to drive campaigns. You thrive in data but understand the difference between statistical significance and importance.
• You think in first principles and systems. Once you’ve solved something, you can scale it across the team
• A deep intellectual curiosity for how to understand and influence opinion and behavior.

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents.

BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

We’re looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that f…