Senior Associate, Social & Influencer

Weber Shandwick; Washington (District of Columbia); On-site; USD 59,000 - 65,000; Full time

Job summary

Weber Shandwick in Washington, DC is seeking a Senior Associate, Social + Influencer Strategy to join our team. This client-facing role collaborates with senior and junior colleagues to provide sound digital counsel and manage day-to-day work across multiple teams.

You will prepare to manage up, manage down, and work with some of the smartest people you could call colleagues. On any given day, you could be shaping social content strategy, supporting influencer programs, researching trends on

Qualifications

• 2-3 years in digital communications or social media marketing.
• Experience collaborating with creative, strategy, media planning and PR teams.
• Strong knowledge of major platforms and translating data into insights.

Responsibilities

• Assist in development and execution of sophisticated digital campaigns.
• Lead platform strategy for multiple clients with guidance on channel mix and content.
• Oversee client social channels: planning, AI-assisted content, paid media, listening and analytics.
• Create scroll-stopping digital assets that resonate with priority audiences.
• Serve as a key client contact with reliable project management and strategic counsel.
• Support new business by bringing fresh digital insights to pitches.

Skills

Social media strategy

Project management

Cross-functional collaboration

Data-driven insights

Trend tracking

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Khoros

Google Analytics 4

Excel

PowerPoint

Job description

Job Description

Have you ever been accused of being extremely online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop, and have a media diet that could best be described as eclectic, diverse, and maybe even chaotic? Have you looked at a campaign and thought “wow, they should have worked with that other lifestyle creator?” Do you get excited about sharing data-driven insights with clients to inform future social media strategy?

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Social Media and Influencer Marketing

Job Description

Have you ever been accused of being extremely online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop, and have a media diet that could best be described as eclectic, diverse, and maybe even chaotic? Have you looked at a campaign and thought “wow, they should have worked with that other lifestyle creator?” Do you get excited about sharing data-driven insights with clients to inform future social media strategy? If so, we’re glad you’re here! Weber Shandwick is seeking a Senior Associate, Social + Influencer Strategy to join our team in Washington, DC. This motivated collaborator will bring their passion for all things digital to our high-performing, collaborative team. As a Senior Associate, Social + Influencer Strategy you’ll work closely with both senior and junior team members across several teams to provide sound digital counsel and manage day-to-day work. Prepare to manage up, manage down, and work alongside some of the smartest folks you could ever hope to call colleagues. And yes, we like to have fun while we do it too. All in service of helping our clients – some of the world’s leading brands – drive their businesses forward.

This is a client-facing role so the ability to work with all types of people is critical.

Who Are We Looking For?

The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to get stuff done while helping to continually improve the processes while they do it. Successful candidates typically have a solid digital communications, marketing or integrated communications background, experience managing influencer/creator partnerships and a mix of experience across B2B, B2C, and/or public affairs campaigns. Read: you’ve worked with lots of different types of clients and you’re excited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level of organization and want to be involved in all aspects of the work we do, from helping to build digital strategy to helping us execute it flawlessly.

POV: You’re our new Senior Associate, Social + Influencer Strategy

On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, supporting influencer programs, researching the latest trending sounds on TikTok and helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts.

Each day may be different, but you will work hard doing something you love with some cool clients. You will get a chance to help us win some of our next biggest clients and have ample opportunities for mentorship, professional development, and teaching all your colleagues something yourself.

Responsibilities

• Assist in the development and execution of sophisticated digital campaigns that are integrated with broader paid, owned, and earned media programs.
• Help lead platform strategy for multiple clients, providing expert counsel on channel mix, content approach, and audience engagement.
• Oversee client social media channels, including editorial planning, AI-assisted content development, paid media investment, social listening, and performance analytics.
• Inform the creation of scroll-stopping digital and social media assets that resonate with priority audiences and leverage platforms for high-value impact.
• Serve as a key client contact, delivering reliable project management and strategic counsel with confidence and professionalism.
• Support new business development by bringing fresh, culture-first digital insights and recommendations to the pitch.

Required Qualifications

• 2-3 years of experience in digital communications, social media marketing, or related positions.
• Experience collaborating with diverse teams, including creative, strategy, media planning, and PR.
• Deep expertise in major social media platforms, (e.g., LinkedIn, Instagram, TikTok, X, YouTube, Threads) and an strategic understanding of their role in an integrated marketing plan.
• A passion for tracking digital and social media trends (you probably know what's trending before it hits the mainstream) and applying them to solve client challenges.
• Knowledge of social media intelligence platforms and the ability to translate data into actionable insights.
• Ability to manage multiple complex projects simultaneously in a fast-paced, collaborative environment.
• Exceptional written and verbal communication skills, with the ability to craft engaging short-form content and present strategic recommendations persuasively.
• A resilient mindset, deep curiosity, and a healthy sense of humor.

Preferred Qualifications

• Experience managing creator/influencer projects from end-to-end.
• Experience with executive visibility programs and advising senior leaders on building their social media presence.
• Experience with advanced social listening, audience intelligence, and trend-forecasting methodologies.

Skills

• Experience with enterprise-level social media management and listening tools (e.g., Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros).
• Fluency with or willingness to learn generative AI tools for content ideation, creation, research and performance analysis.
• Experience with web and social analytics platforms (e.g., Google Analytics 4, platform-native insights) to measure full-funnel impact.
• Strong comfort level with Microsoft Excel and PowerPoint for creating client-ready deliverables.
• Strong organizational, time management, and project management skills.

About Us

Ok, our turn. Who is Weber Shandwick?

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 + 2025 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’sA-List in 2025, 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity for the past three years, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than250Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign USin 2021, honored asPRovoke’sGlobal Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’sGlobal Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also receivedHonorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.

Weber Shandwick is part of Omnicom Public Relations and Omnicom (NYSE: OMC). For more information, visithttps://www.webershandwick.com/.

59,000- 65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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59,000- 65,000