Manager, Influencer

Weber Shandwick; San Francisco (CA); On-site; USD 74,000 - 85,000; Full time

Benefits offered by this job

Equal Opportunity Employer

West Coast offices

In-office 3 days a week

Job summary

Weber Shandwick on the West Coast seeks a Manager, Influencer Strategy to drive influencer-led campaigns and integrated brand programs. You will lead execution, manage client relationships, and coordinate cross-functional teams across strategy, creative, and media, delivering clear, data-informed results.

The role requires 5–7 years in consumer marketing, strong storytelling, and expertise in social platforms.

Qualifications

• 5–7 years of experience in consumer marketing.
• Intellectual curiosity and creativity are essential.
• Storytelling skills across press and social channels.
• Excellent written and verbal communication.
• Ability to manage deadlines, multi-task and work quickly.
• Strong interpersonal and team collaboration.
• Proficiency with Word, PowerPoint, Excel and Outlook; media databases a plus.

Responsibilities

• Lead brand strategy and execution for multiple client programs.
• Own execution leadership for multiple client programs and budgets.
• Maintain daily client contact and act as trusted advisor.
• Facilitate cross-functional team integration.
• Translate strategy into tactical plans and align team deliverables.
• Develop client messaging and integrated media strategies.
• Proactively propose improvements to exceed client expectations.
• Demonstrate budgeting, billing and staffing financial acumen.
• Develop influencer strategies for yearlong plans and product launches.
• Research and vet influencer talent; contract and manage relationships.
• Develop influencer briefing materials.
• Oversee briefings and content performance tracking.
• Take ownership of executing influencer strategies.
• Manage influencer relationships and third-party agents.
• Mine news cycles for influencer opportunities.
• Demonstrate expertise in social platforms and trends.
• Engage with clients and internal teams.
• Daily client communication.
• Provide client counsel.
• Participate in client meetings and presentations.
• Proofread and edit client documents.
• Manage resources for major campaigns and launches.
• Mentor junior staff.

Skills

5-7 years exp

creative thinker

storytelling

communication skills

deadline management

team collaboration

Tools

Word

PowerPoint

Excel

Outlook

Job description

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Social Media and Influencer Marketing

Job Description

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Influencer Strategy

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in one of our west coast offices.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• 5-7 years of experience with an expertise in the consumer marketing space.
• Thinking: Intellectual curiosity and creativity is a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
• Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.

Responsibilities

• Brand Strategy & Execution
• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Demonstrate financial acumen in the areas of budgeting, billing and staffing
• Influencer Strategy & Execution
• Demonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design space
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Develop influencer briefing materials
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third party agents
• Mine current news cycle for ad hoc influencer opportunities
• Demonstrated expertise in social platforms, user behaviors and emerging trends
• Client & Team Engagement
• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Mentor junior staff

Salary range: $74,000.00 - $85,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

74,000-85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

74,000-85,000