Senior Associate - Public Relations

avenue-z-careers; New York (NY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Salary range $75,000–$100,000 USD

Bonus up to $12,000/year

Medical, dental, and vision plans

401(k) with employer match

Unlimited paid time off

Professional development budget

Industry events access

Job summary

Avenue Z, Inc. in New York seeks an experienced Senior Associate to lead strategic communications for financial services, technology, corporate, and consumer clients. You will shape campaigns, mentor junior staff, and guide cross-functional teams to deliver measurable results.

The role emphasizes leadership in media relations, content development, and business development, with a focus on client partnerships, budgets, and timely delivery. A strong network and proven PR track record are essential.

Qualifications

• Bachelor’s degree in a relevant field.
• 5–7 years of progressive public relations experience; agency experience highly preferred.
• Proven success in developing and implementing strategic communication plans that drive results.
• Exceptional leadership and project management skills.
• Strong media relations experience and an established network of industry contacts.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to thrive in a fast-paced environment, managing multiple priorities effectively.

Responsibilities

• Lead development and execution of strategic communication plans for key clients.
• Serve as primary contact for senior client stakeholders and provide strategic counsel.
• Oversee multiple accounts, ensuring timely, on-budget delivery and quality results.
• Spearhead media relations efforts and identify opportunities for client visibility.
• Lead content strategy including pitches, press releases, contributed articles, and thought leadership.
• Mentor junior team members and drive team training and best practices.
• Contribute to new business initiatives and support proposal development.

Skills

Media relations

Leadership

Project management

Written communication

Verbal communication

Client engagement

Education

Bachelor's degree

Job description

About Avenue Z, Inc.

At Avenue Z, we are a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth.

When you join Avenue Z, you become part of a team that doesn’t just adapt to change but leads it, guiding some of the world’s most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us.

Avenue Z is seeking an experienced and dynamic Senior Associate to join our expanding team. As a Senior Associate, you will take a leadership role in shaping and executing comprehensive communication strategies for financial services, technology, corporate, and consumer clients. This position requires a strategic thinker with a proven track record in public relations, excellent leadership skills, and the ability to drive results. The Senior Associate will also actively contribute to new business initiatives and mentor junior team members.

Responsibilities

• Strategic Leadership:
  • Lead the development and execution of strategic communication plans for key clients, demonstrating a deep understanding of their industries and business objectives.
• Client Engagement:
  • Serve as a primary point of contact for senior client stakeholders, building and maintaining strong relationships.
  • Provide strategic counsel to clients, addressing challenges, and identifying opportunities for communication enhancement.
• Account Management:
  • Oversee and coordinate multiple accounts, ensuring they are executed with excellence and within established timelines and budgets.
  • Actively contribute to the continuous improvement of project management processes within the team.
• Media Relations:
  • Spearhead media relations efforts, cultivating relationships with key journalists.
  • Monitor industry trends, competitor activities, and proactively identify opportunities for client visibility.
• Content Strategy and Development:
  • Lead the creation and refinement of compelling content, including pitches, press releases, contributed articles, and thought leadership pieces.
• Team Leadership and Mentorship:
  • Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team culture.
  • Conduct training sessions and share industry best practices to enhance the team's skill set.
• Business Development:
  • Actively contribute to new business efforts, participating in pitches and proposal development.
  • Collaborate with senior leadership to identify and pursue opportunities for organic account growth.

Qualifications

• Bachelor’s degree in a relevant field.
• 5-7 years of progressive experience in public relations; agency experience highly preferred.
• Proven success in developing and implementing strategic communication plans that drive results.
• Exceptional leadership and project management skills.
• Strong media relations experience and an established network of industry contacts.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to thrive in a fast-paced environment, managing multiple priorities effectively.

Benefits

• Competitive salary range: $75,000 - $100,000 USD
• Quarterly KPI Bonus - up to $12,000/year.
• Comprehensive medical, dental, and vision plans.
• 401(k) plan with employer match.
• Unlimited paid time off policy to support work-life balance.
• Professional development opportunities and budget.
• Access to high-profile industry events for networking and professional growth.