Senior Associate, Programmatic

WPP Media; New York (NY); On-site; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Hybrid work model

Employee mental health awareness days

Job summary

WPP Media in New York, NY, is seeking a Senior Associate to support teams creating and executing programmatic media plans. You will gain exposure to digital media technologies and programmatic strategies, with a path to manage entry-level team members.

You will work with DV360, The Trade Desk, and other DSPs to optimize campaigns, manage budgets, and deliver performance insights while collaborating across planning, investment, and analytics teams.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are paced effectively and tactics are optimized toward relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad‑hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
• Build relationships and own communication with members of the broader digital account teams, including planning, investment, operations, and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to secure access to high‑quality media inventory.
• Develop technical skill sets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs, and Third‑Party Verification tools.
• Train, onboard, manage day‑to‑day responsibilities, and review the work of entry‑level direct reports.

Skills

Analytical thinking

Verbal and written communication

Detail oriented

Education

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

DV360

The Trade Desk

Ad Servers

DMPs

Third-Party Verification tools

Job description

Chicago, United States; New York, United States

About WPP Media

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Visit wpp.com for more information.

WPP Media Culture

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry‑leading media technology platforms. You will gain exposure to emerging digital media technologies and programmatic strategies that will help build a foundation for a career in digital media. Senior Associates also typically manage entry‑level team members.

Key Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are paced effectively and tactics are optimized toward relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad‑hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
• Build relationships and own communication with members of the broader digital account teams, including planning, investment, operations, and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to secure access to high‑quality media inventory.
• Develop technical skill sets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs, and Third‑Party Verification tools.
• Train, onboard, manage day‑to‑day responsibilities, and review the work of entry‑level direct reports.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ year(s) of experience within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail‑oriented mindset.
• Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees so they can do their best work. We offer competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We foster a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. For assistance, contact GroupM Leave Administration at [e-mail] or call (212) 297‑8507.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

Compensation

US Pay Range: $45,000 – $90,000 USD.