Senior Search Engine Marketing Manager, Apartments.com

Visual Lease; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(K) retirement plan with matching contributions

Employee stock purchase plan

Tuition reimbursement

On-site fitness center

Job summary

CoStar Group is seeking a Senior Search Engine Marketing Manager to join our Atlanta office. This role focuses on driving performance through strategic SEM across multiple platforms like Google Ads and Microsoft Advertising.

The ideal candidate will have over 7 years of experience in digital marketing with a strong analytical background. Benefits include comprehensive healthcare, a 401(K) plan, and an employee stock purchase plan.

Qualifications

• 7+ years of work experience in business, marketing, or related area.
• Experience managing digital marketing budgets over $50 MM annually.
• Proficient in Google Ads and Microsoft Advertising.

Responsibilities

• Develop and execute SEM strategy across various platforms.
• Own budget allocation to maximize ROI and scale.
• Drive performance improvements across campaigns.

Skills

Search Engine Marketing (SEM)

Digital Marketing

Google Ads

Microsoft Advertising

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing or relevant field

Tools

Google Analytics

Excel

Google BigQuery

Search Ads 360

Job description

Senior Search Engine Marketing Manager, Apartments.com

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.

Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, and is continuing to grow our industry‑leading sales force. It provides apartment property managers and owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest‑quality renters. The Apartments.com network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites.

Role Description

We are looking for a Senior Search Engine Marketing Manager responsible for driving high‑volume performance through scalable growth. The role prioritizes smart bidding strategies, feed‑based automation, and API integrations to expand B2C lead generation and traffic acquisition. This position is 5 days in our Atlanta office.

Responsibilities

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms.
• Own budget allocation, pacing, and optimization to maximize ROI and scale.
• Drive performance improvements across bids, keywords, creatives, and campaign structure.
• Build reporting frameworks and deliver actionable insights through dashboards and presentations.
• Lead testing and adoption of new features, automation, and growth opportunities.
• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance.
• Monitor competitive landscape and provide insights to sales and marketing teams.
• Explore and test ways to improve program performance utilizing AI techniques.

Basic Qualifications

• Bachelor’s degree from an accredited, not‑for‑profit, in‑person university or college in Marketing or other relevant field.
• 7+ years of work experience in business, marketing, search (SEM/SEO) or related professional area.
• Experience managing and optimizing $50 MM+ annual digital marketing budgets across major performance marketing platforms and channels.
• A track record of commitment to prior employers.
• Deep expertise in Google Ads and Microsoft Advertising, including advanced campaign types.
• Significant experience managing and scaling paid search budgets to drive measurable business impact, including managing a program within an organization in‑house.
• Strong analytical skillset with experience in Google Analytics (or similar) and advanced proficiency in Excel/Google Sheets.
• Proficiency with conversion tracking, attribution models, and ensuring data integrity across platforms.
• Strong verbal and written communication skills, with experience presenting performance insights and strategy to senior leadership and drafting written summaries.

Preferred Qualifications

• MBA preferred.
• Knowledge/experience of multifamily industry a plus.
• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy.
• Experience working with large datasets and querying databases (e.g., Google BigQuery).
• Experience with enterprise bid management platforms such as Search Ads 360.
• Experience leveraging business data and feed‑based signals to power automated bidding and campaign optimization.
• Hands‑on experience with tagging and tracking implementation.
• Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency.

Benefits

• Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drug.
• Life, legal, and supplementary insurance.
• Virtual and in‑person mental health counseling services for individuals and families.
• Commuter and parking benefits.
• 401(K) retirement plan with matching contributions.
• Employee stock purchase plan.
• Paid time off.
• Tuition reimbursement.
• On‑site fitness center and/or reimbursed fitness center membership costs (location dependent).
• Access to CoStar Group’s Employee Resource Groups.
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.

Additional Information

We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.