Senior Partner Marketing Manager

Justworks; New York (NY); Hybrid; USD 166,000 - 214,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

Justworks is seeking a Senior Partner Marketing Manager in New York City to bridge marketing with Alliances and Integrations, shaping partnerships with a data-driven, strategic mindset. You will own two core areas—Alliance Partnerships and Technology Integrations—driving co-marketing, contract terms, and cross-functional delivery with exec visibility.

You thrive in ambiguity and build scalable processes. This role offers a hybrid NYC environment with a base salary range of $166,000 to $214,000

Qualifications

• 7+ years in B2B/SaaS partnership marketing or related roles.
• Proven ability to manage multiple partner relationships and cross-functional teams.
• Excellent stakeholder management and ability to articulate business impact.
• Go-to-market experience with asset creation and campaign execution.
• Analytical mindset with data-driven decision making.

Responsibilities

• Partner with the Alliances team to identify marketing requirements early in deals.
• Define marketing terms, brand guidelines, and co-branding standards with partners.
• Manage partner marketing assets and co-marketing surfaces (websites, case studies, docs).
• Coordinate go-to-market execution when partnerships launch.
• Track ROI and renewal signals to inform strategy.

Skills

Partnership marketing

Stakeholder management

Go-to-market

Strategic thinking

Data-driven decision making

Job description

Who We Are

At the company, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at the company. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

As our Senior Partner Marketing Manager, you’ll be the strategic lead bridging marketing with our Alliances and Integrations teams. You’re a strategist—designing partnerships with marketing at the center, ensuring our brand shows up powerfully, and driving coordinated delivery across the organization.

You thrive on building scalable systems and repeatable processes. You're comfortable working with ambiguity and bringing clarity through data-driven insights and strategic thinking. You see gaps in how work gets done and take initiative to improve processes. You communicate complex partnership dynamics in clear, simple terms, and you're equally at home discussing channel strategy with executives or optimizing a campaign workflow with marketing ops.

You’ll own two core areas:

Alliance Partnerships

Work alongside our Alliances team to represent marketing in strategic partner deals. You’ll ensure brand and positioning requirements are built into contracts, oversee marketing’s representation on partner channels, and coordinate cross-functional delivery when deals close.

Technology Integrations

Drive programs that attract developers and tech partners to build on our platform. Manage co-marketing initiatives, coordinate promotional campaigns with partners, and build the marketing strategy to position the company as an attractive partner ecosystem.

Key ResponsibilitiesAlliances

• Partner with the Alliances team early in deal cycles to identify marketing requirements and opportunities

• Establish marketing contract terms, brand guidelines, and co-branding standards with strategic partners

• Oversee the company’ presence on partner surfaces—websites, app stores, integrations marketplaces, and co-marketing materials

• Coordinate go-to-market execution across marketing when new partnerships launch

• Track partner marketing performance, ROI, and renewal signals to inform strategic decisions

Integrations

• Develop and execute marketing strategy to attract technology partners and developers to our platform

• Design co-marketing programs and promotional campaigns that drive partner adoption and customer discovery

• Oversee partner marketing assets—integration docs, case studies, webinars, API marketing collateral—to position partners for success

• Build relationships with key tech partners to ensure their marketing needs are understood and met

• Collaborate with product, partnerships, and sales to align on roadmap priorities and integration marketing lifecycle

What We’re Looking For

• Strategic thinking with hands-on execution. You don’t just design strategy—you can roll up your sleeves and ensure it gets implemented. You bridge silos naturally.

• Partnership marketing expertise. You have 7+ years in B2B/SaaS environments, with proven success in alliance marketing, partner programs, developer ecosystems, or integration strategies.

• Strong stakeholder management. You’re comfortable navigating competing priorities between Alliances, Integrations, Marketing, and Sales teams. You communicate impact in business terms.

• Go-to-market experience. You’ve owned or significantly contributed to partner GTM planning, asset creation, campaign execution, and measurement.

• Comfort with complexity. You can track and manage multiple partner relationships and integrations simultaneously without losing strategic focus.

• Analytical mindset. You measure program performance, know how to define success for different partner types, and aren’t afraid of data.

In addition, all Justworkers align their behaviors to our core values, known as COGIS:

• Camaraderie – You work collaboratively toward shared goals. You're an active listener, treat people respectfully, and build genuine relationships with partners and colleagues.

• Openness – Your default is to be open. You share information freely, consider multiple perspectives, and welcome feedback from partners and teammates.

• Grit – You demonstrate commitment and perseverance. You dive in with a positive attitude and see challenges through to resolution.

• Integrity – You do what you say and say what you'll do. You're honest and transparent, especially when managing partner expectations or delivering difficult feedback.

• Simplicity – You make complex partnership strategies and marketing initiatives simple and easy to understand for partners, colleagues, and stakeholders.

Why Join

You’ll build partner marketing from the ground up in a scaling organization. You’ll have real autonomy, work closely with executive leadership, and directly influence company growth through strategic partnerships.

*the company is an equal opportunity employer committed to building a diverse and inclusive team.*

#LI-SD1 #LI-Hybrid

The base wage range for this position based in our New York City Office is targeted at $166,000 - $214,000 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about the company’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ the company.

Diversity At the company

the company is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our