Senior Associate, Commerce Search

Wppmedia; New York (NY); On-site; USD 45,000 - 90,000; Full time

Job summary

WPP Media, a leading AI-driven media operating unit, is seeking a Senior Associate for Commerce Search in New York. You will manage search activations across retailer networks, develop keyword strategies, and drive performance through campaigns and insights.

You will work with client teams across Ecommerce, Retail Media, and Brand, ensuring campaigns meet KPIs and comply with guidelines. A Bachelor's degree and 2+ years of relevant experience are required.

Qualifications

• Bachelor’s degree or equivalent professional work experience.
• 2+ years of experience in biddable performance media execution or paid ecommerce.
• Experience across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Google, Meta).
• Strong drive to understand the retail landscape and trends in commerce media.
• Analytical skills to analyze data and inform strategy.

Responsibilities

• Manage search media activations across retailer networks such as Amazon and Walmart.
• Execute campaign setup, bid recommendations, and budgeting for KPI attainment.
• Prepare weekly, monthly, and quarterly performance reports.
• Drive optimization through insights from historical data and competitive research.
• Collaborate with Ecommerce, Retail Media, and Brand teams.

Skills

Search media activations

Campaign management

Budgeting

KPIs optimization

Client relationships

Data analysis

Education

Bachelor’s Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Pacvue

Skai

Epsilo

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

The Senior Associate, Commerce Search will assist in tactical activation and overall day-to-day media management of search-based activations. You will be heavily involved in the keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys. This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms search offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• Manage search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.
• Manage and build strong relationships with the client teams across Ecommerce, Retail Media, and Brand.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with search campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

US Pay Range

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

$45,000 — $90,000 USD

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