Manager, Paid Search

Mindshare; New York (NY); On-site; USD 60,000 - 140,000; Full time

Job summary

Mindshare in New York oversees client-paid search initiatives, balancing day-to-day management with strategic development for dedicated accounts. You will lead junior teammates and elevate the practice through data-driven decisions and creative tooling enhancements.

You will work with tools like Google Analytics, AdWords Editor, and bid-management platforms to optimize campaigns. The role emphasizes client engagement, performance analytics, and mentoring newer team members.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 3+ years experience with analytics and search tools.
• Expertise in PPC optimization (ROI/CPA/CPL/Impression Share).
• Experience with bid-management platforms and 3rd-party trackers.

Responsibilities

• Lead day-to-day supervision of client-paid search programs and budgets.
• Develop strategy and present to clients regularly.
• Monitor campaign performance against KPIs and baselines.
• Stay updated on tools and UI changes in the paid search space.
• Suggest tools and tactics to improve efficiency and results.
• Contribute to automation projects and process improvements.
• Keep abreast of industry trends to enhance offerings.

Skills

PPC optimization

Google Analytics

AdWords Editor

Bing Ads Editor

Bid management tools

Client management

Education

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Tools

DoubleClick Search

Kenshoo

Marin

Searchlight

Floodlight

Sizmek

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Skills and Experience

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
• Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
• Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 — $140,000 USD

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