Senior Associate Director, Omnichannel Analytics

BioSpace; Bridgewater (MA); On-site; USD 194,000 - 254,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company匹配

Paid parental leave

Paid time off and holidays

Job summary

Legend Biotech seeks an Associate Director, Omnichannel Advanced Analytics, to lead analytics across non-personal promotion and omnichannel engagement from its Bridgewater, NJ base. You will drive data-driven optimization of channel strategy, content, and investment, partnering with Commercial, Marketing, IT, and Field Ops to translate data into clear, actionable insights.

You will develop advanced analytics assets, lead cross‑functional teams, and shape standards for analytics programs while

Qualifications

• Master’s degree (preferred) or bachelor’s degree in business, Analytics, Economics, Data Science, or related field; advanced degree preferred.
• 8–12+ years of experience in pharmaceutical or life sciences analytics, with strong focus on omnichannel, digital, and non‑personal promotion (NPP) measurement.
• Demonstrated experience at the Associate Director or equivalent level, owning analytics products, dashboards, or performance frameworks used by senior leadership and commercial teams.
• Proven expertise in omnichannel and digital engagement analytics, including email, web, media, virtual programs, CRM‑triggered digital, and cross‑channel orchestration.
• Strong leadership and communication skills, with the ability to translate complex analyses into clear, decision‑ready insights for executive audiences.

Responsibilities

• Own and evolve the omnichannel analytics roadmap for NPP, including measurement frameworks, KPI definitions, test‑and‑learn approaches, and standardized performance readouts.
• Establish clear success metrics and accountability for non‑personal and digital engagement, ensuring consistency across brands, channels, and customer segments.
• Serve as the subject‑matter expert on omnichannel and NPP measurement, advising senior Commercial and Marketing leaders on performance interpretation and optimization opportunities.
• Quantify the effectiveness and impact of NPP tactics across email, web journeys, paid media, webinars, rep-triggered digital, and other touchpoints.
• Design and execute test‑and‑learn initiatives to evaluate new tactics, content strategies, and orchestration approaches.
• Develop and operationalize advanced analytic assets such as segmentation models, propensity models, and journey analytics.

Skills

Omnichannel analytics

Leadership

Communication

Data science

Cross-functional collaboration

AI/advanced analytics

Education

Master’s degree or bachelor’s degree in business, Analytics, Economics, Data Science, or related field

Advanced degree preferred

Tools

Analytics dashboards

Reporting tools

CRM data

ETL pipelines

Job description

Legend Biotech seeks an Associate Director, Omnichannel Advanced Analytics, to lead analytics across non-personal promotion and omnichannel engagement from its Bridgewater, NJ base. You will drive data-driven optimization of channel strategy, content, and investment, partnering with Commercial, Marketing, IT, and Field Ops to translate data into clear, actionable insights.

You will develop advanced analytics assets, lead cross‑functional teams, and shape standards for analytics programs while