Director of Omnichannel & Next-Best-Action Pharma Analytics

Tiger Analytics

New Jersey

On-site

USD 180,000 - 260,000

Full time

14 days+

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Job summary

Tiger Analytics is seeking a seasoned analytics leader to drive advanced data science initiatives within the commercial pharma space in New Jersey. You will focus on building and scaling Next Best Action frameworks and omnichannel engagement strategies to enable personalized HCP and patient journeys, improve commercial effectiveness, and drive business impact.

Responsibilities include leading pharma media analytics across multiple channels, developing KPI frameworks, and partnering with Brand,

Qualifications

10–15+ years of experience across Commercial Analytics, Omnichannel Analytics, Pharma Media Analytics, Digital Analytics, Marketing Science, or strategic consulting.
Significant agency-side pharma media analytics or measurement experience is highly desirable.

Responsibilities

Lead pharmaceutical media analytics and performance measurement across HCP and patient audiences.
Own in-flight campaign analytics, performance monitoring, and optimization recommendations.
Develop standardized media KPI frameworks, QBRs, and executive readouts connecting media to business outcomes.
Lead cross-channel measurement across paid, owned, earned, CRM/email, and web analytics.
Establish measurement standards from pre-campaign planning to learning agenda.