Associate Director, Omnichannel Advanced Analytics

BioSpace; Bridgewater (MA); On-site; USD 194,000 - 254,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company匹配

Paid parental leave

Paid time off and holidays

Job summary

Legend Biotech seeks an Associate Director, Omnichannel Advanced Analytics, to lead analytics across non-personal promotion and omnichannel engagement from its Bridgewater, NJ base. You will drive data-driven optimization of channel strategy, content, and investment, partnering with Commercial, Marketing, IT, and Field Ops to translate data into clear, actionable insights.

You will develop advanced analytics assets, lead cross‑functional teams, and shape standards for analytics programs while

Qualifications

• Master’s degree (preferred) or bachelor’s degree in business, Analytics, Economics, Data Science, or related field; advanced degree preferred.
• 8–12+ years of experience in pharmaceutical or life sciences analytics, with strong focus on omnichannel, digital, and non‑personal promotion (NPP) measurement.
• Demonstrated experience at the Associate Director or equivalent level, owning analytics products, dashboards, or performance frameworks used by senior leadership and commercial teams.
• Proven expertise in omnichannel and digital engagement analytics, including email, web, media, virtual programs, CRM‑triggered digital, and cross‑channel orchestration.
• Strong leadership and communication skills, with the ability to translate complex analyses into clear, decision‑ready insights for executive audiences.

Responsibilities

• Own and evolve the omnichannel analytics roadmap for NPP, including measurement frameworks, KPI definitions, test‑and‑learn approaches, and standardized performance readouts.
• Establish clear success metrics and accountability for non‑personal and digital engagement, ensuring consistency across brands, channels, and customer segments.
• Serve as the subject‑matter expert on omnichannel and NPP measurement, advising senior Commercial and Marketing leaders on performance interpretation and optimization opportunities.
• Quantify the effectiveness and impact of NPP tactics across email, web journeys, paid media, webinars, rep-triggered digital, and other touchpoints.
• Design and execute test‑and‑learn initiatives to evaluate new tactics, content strategies, and orchestration approaches.
• Develop and operationalize advanced analytic assets such as segmentation models, propensity models, and journey analytics.

Skills

Omnichannel analytics

Leadership

Communication

Data science

Cross-functional collaboration

AI/advanced analytics

Education

Master’s degree or bachelor’s degree in business, Analytics, Economics, Data Science, or related field

Advanced degree preferred

Tools

Analytics dashboards

Reporting tools

CRM data

ETL pipelines

Job description

Legend Biotech is a global biotechnology company dedicated to treating and, one day, curing life‑threatening diseases. Headquartered in Bridgewater, New Jersey, we are advancing the next generation of cell therapy through a portfolio of innovative technologies, including autologous, allogeneic, and in vivo cell therapy approaches. Our research spans chimeric antigen receptor T‑cell (CAR‑T), T‑cell receptor (TCR‑T), natural killer (NK) cell‑based therapies, and other emerging platforms designed to transform the treatment of serious diseases. From our global network of research and development sites, we are committed to discovering and developing safe, effective, and cutting‑edge therapies for patients worldwide.

Legend Biotech entered into a global collaboration agreement with Johnson & Johnson to jointly develop and commercialize CARVYKTI® (ciltacabtagene autoleucel; cilta‑cel). Through this strategic partnership, we combine complementary expertise and capabilities to advance innovative immunotherapies for patients living with multiple myeloma.

Legend Biotech is seeking an Associate Director, Omnichannel Advanced Analytics as part of the Insights & Analytics team based in Bridgewater, NJ.

Role Overview

The Associate Director (AD), Omnichannel Advanced Analytics, is a senior analytics leader responsible for driving insight generation and performance measurement across non‑personal promotion (NPP) and omnichannel engagement. This role builds a rigorous, scalable understanding of which digital and non‑personal tactics work, for whom, and why—enabling data‑driven optimization of channel strategy, content, orchestration, and investment across the customer journey.

The AD partners closely with Commercial, Marketing, Field Operations, and IT to translate complex data into actionable insights, influence strategic decision‑making, and embed advanced analytics into omnichannel planning and execution. This role also provides people leadership and thought leadership within the broader Insights & Analytics organization.

Key Responsibilities

• Own and evolve the omnichannel analytics roadmap for NPP, including measurement frameworks, KPI definitions, test‑and‑learn approaches, and standardized performance readouts aligned to brand and marketing decision cycles.
• Establish clear success metrics and accountability for non‑personal and digital engagement, ensuring consistency across brands, channels, and customer segments.
• Serve as the subject‑matter expert on omnichannel and NPP measurement, advising senior Commercial and Marketing leaders on performance interpretation and optimization opportunities.
• Quantify the effectiveness and impact of NPP tactics, including but not limited to email, web journeys, paid media, webinars/virtual programs, rep‑triggered digital, and other non‑personal touchpoints.
• Assess channel contribution and interaction effects across the customer journey, supporting smarter investment allocation and engagement sequencing.
• Design and execute test‑and‑learn initiatives to evaluate new tactics, content strategies, and orchestration approaches.
• Develop and operationalize advanced analytic assets that enable smarter, more personalized engagement, including:
• Customer segmentation and audience prioritization models
• Response and propensity models (e.g., engagement likelihood, next‑best‑action, or next‑step likelihood)
• Content and channel optimization models (what message works, where, and when)
• Journey analytics, including pathing analysis, drop‑off identification, and sequencing optimization.
• Translate advanced analytics outputs into clear, actionable recommendations for non‑technical stakeholders.
• Partner closely with Commercial, Brand Marketing, Digital, Field Operations, and Market Research teams to align analytics priorities with business objectives and omnichannel strategy.
• Collaborate with IT, Data Engineering, and platform teams to ensure scalable, compliant, and reliable data pipelines, analytic environments, and reporting solutions that support omnichannel use cases.
• Contribute to the broader Insights & Analytics leadership team by shaping standards, best practices, and long‑term capability building in advanced analytics and omnichannel measurement.
• Lead the development of executive‑ready performance readouts, insights summaries, and recommendations for senior leadership.
• The Associate Director will work independently to make decisions related to technical direction, methodologies, approaches on how to address key business questions. Strong collaboration with cross functional teams and robust alignment with Manager will be needed in the identification of Key Business Questions and priorities

Requirements

• Master’s degree (preferred) or bachelor’s degree in business, Analytics, Economics, Data Science, or related field; advanced degree preferred.
• 8–12+ years of experience in pharmaceutical or life sciences analytics, with strong focus on omnichannel, digital, and non‑personal promotion (NPP) measurement.
• Demonstrated experience at the Associate Director or equivalent level, owning analytics products, dashboards, or performance frameworks used by senior leadership and commercial teams.
• Proven expertise in omnichannel and digital engagement analytics, including email, web, media, virtual programs, CRM‑triggered digital, and cross‑channel orchestration.
• Strong understanding of omnichannel measurement and optimization approaches, including segmentation, engagement and response modeling, journey analytics, and channel effectiveness assessment.
• Deep knowledge of commercial pharmaceutical data (sales, claims, CRM, engagement, media, market research) and KPI frameworks.
• Strong leadership and communication skills, with the ability to translate complex analyses into clear, decision‑ready insights for executive audiences.
• Proven cross‑functional collaborator with experience partnering closely with Commercial, Marketing, Digital, Sales Operations, IT, and Data Engineering.
• Experience enabling AI‑and advanced‑analytics outputs (e.g., segmentation, propensity scores, next‑best‑action) through reporting and insight tools, in partnership with Advanced Analytics teams.
• Demonstrated ability to automate reporting, scale self‑service analytics, and improve speed‑to‑insight while maintaining data quality and governance.

The base pay range below is what Legend Biotech USA Inc. reasonably expects to offer at the time of posting. Actual compensation may vary based on experience, skills, qualifications, and geographic location. The company reserves the right to modify this range as needed and in accordance with applicable laws.

Other Types of Pay: Performance‑based bonus and/or equity is available to employees in eligible roles.

Benefits and Paid Time Off: Medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer eight (8) weeks of paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and eleven (11) company holidays. Additional voluntary benefits include flexible spending and health savings accounts, life and AD&D insurance, short‑ and long‑term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide voluntary commuter benefits, family planning and care resources, well‑being initiatives, and peer‑to‑peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.

Pay Range (Base Pay)

$193,629 - $254,137 USD

Please note: These benefits are offered exclusively to permanent full‑time employees. Contractors are not eligible for benefits through Legend Biotech.

Work Authorization & Employment Eligibility

Applicants must be authorized to work in the United States. As part of our commitment to maintaining a lawful workforce and ensuring compliance with federal employment regulations, we participate in the E‑Verify program. If you are selected for employment, you will be required to complete the Form I‑9 process, and your employment eligibility will be verified through E‑Verify in accordance with applicable federal law. We are committed to providing a fair, transparent, and welcoming hiring experience for all candidates.

EEO Statement

It is the policy of Legend Biotech to provide equal employment opportunities without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other protected characteristic under applicable federal, state or local laws or ordinances.

Employment is at‑will and may be terminated at any time with or without cause or notice by the employee or the company.

For information related to our privacy notice, please review: Legend Biotech Privacy Notice.