Senior Associate, Digital Marketing

Think Advertising Jobs; Tampa (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental plans

Vision coverage

Disability & life insurance

401(k) plans

Well-being benefits

Personal Time Off

Job summary

KPMG is seeking a Senior Associate, Digital Marketing to join our Clients and Markets organization. You will lead B2B multichannel campaigns, coordinating across social, search, display, and programmatic channels to connect digital and physical touchpoints with high-value interactions.

Ideal candidates have 3+ years of digital marketing experience, a marketing degree, and strong analytical and cross-functional collaboration skills.

Qualifications

• Minimum three years of recent experience in digital marketing.
• Bachelor's degree from an accredited college/university in marketing or related field.
• Deep understanding of multi-channel optimization best practices.
• Strong analytical skills with data-driven decision making.
• Familiarity with marketing platforms and automation tools.
• Excellent communication and stakeholder management skills.
• Authorized to work in the U.S. without visa sponsorship.

Responsibilities

• Lead development and optimization of B2B multichannel marketing campaigns.
• Plan omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels.
• Execute end-to-end campaign management using Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360.
• Translate messaging and strategy into coordinated multichannel activation with cross-functional teams.
• Build lead generation and nurturing strategies aligning marketing and sales.
• Design testing strategies, collect and analyze data, and identify trends to maximize results.
• Uphold KPMG's respectful and courteous work environment.

Skills

Digital marketing

Analytical skills

Stakeholder management

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Google Campaign Manager 360

LinkedIn Campaign Manager

Google Display & Video 360

Job description

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Senior Associate, Digital Marketing to join our Clients and Markets organization.

Responsibilities:

• Assist with and lead the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experiences translating strategy into channel-specific activation plans
• Plan and execute omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels internally, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; help manage external agencies/partners on strategic media buys
• Execute end-to-end campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
• Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; lead the implementation of multi-channel optimization best practices across campaigns and team members
• Build lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel
• Design and lead testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; manage budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

• Minimum three years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more
• Bachelor's degree from an accredited college/university in marketing or a related field
• Deep understanding of multi-channel optimization best practices and trends
• Strong analytical skills, with experience designing and interpreting tests and using data to drive continuous improvement
• Familiarity with marketing and advertising platforms and marketing automation tools
• Effective communication and stakeholder management skills, with the ability to navigate and influence across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)

California Salary Range: $78000 - $143500

KPMG LLP and its subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health.

• medical and dental plans
• vision coverage
• disability and life insurance
• 401(k) plans
• robust suite of personal well-being benefits to support your mental health
• Personal Time Off per fiscal year
• two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday

Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=6151_9_26

KPMG offers a comprehensive compensation and benefits package. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws.

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.