Senior Associate, Digital Marketing

KPMG US; Hartford (CT); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a Senior Associate in Digital Marketing to join their dynamic team. This role focuses on driving business growth through lead generation and conversion optimization. You will collaborate with various stakeholders to enhance marketing performance and manage workflows to boost marketing ROI. The ideal candidate will possess strong sales enablement skills and a knack for project management, ensuring that multiple priorities are handled efficiently. Join this innovative firm and contribute to exciting marketing initiatives that make a real impact in the professional services sector.

Qualifications

• 3+ years of experience in sales enablement/operations in a B2B environment.
• Strong skills in marketing ROI optimization and sales funnel analytics.

Responsibilities

• Identify and improve conversion rates to drive business growth.
• Manage relationships with partners and sales teams to enhance pipeline.

Skills

Sales Enablement

Salesforce

Marketing ROI Optimization

Project Management

Communication Skills

Education

Bachelor's Degree

Tools

Salesforce

Introhive

Demandbase

Job description

Join to apply for the Senior Associate, Digital Marketing role at KPMG US.

Known for being a great place to work and build a career, KPMG provides audit, tax, and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients and is supported by a culture that encourages individual development, embraces inclusivity, rewards innovation, and supports our communities. We are consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360, and others. If you're passionate about your future, join our team.

KPMG is seeking a Senior Associate, Digital Marketing to join our US Lead Management Team within the Marketing organization.

Responsibilities:

1. Identify new leads, Marketing Qualified Leads (MQLs), and improve conversion rates (such as MQL>SAL) to drive business growth.
2. Develop and manage relationships with client-facing partners, sales teams, and other stakeholders to enhance pipeline and customer relationships.
3. Collaborate with analytics teams to evaluate marketing performance, highlight successes and challenges, and recommend improvements for marketing and sales teams.
4. Support optimization of lead scoring algorithms and AI-generated predictive models using Salesforce.
5. Manage workflows, data flows, and optimize marketing automation processes to improve marketing ROI.

Qualifications:

1. At least three years of relevant experience in sales enablement/operations, preferably within a professional services (B2B) environment; experience with Salesforce, Introhive, Demandbase, and AI agents is preferred.
2. Bachelor's degree from an accredited institution.
3. Sales and business development mindset with the ability to identify sales opportunities and convert leads into actions.
4. Strong skills in marketing ROI optimization, sales funnel analytics, and problem-solving on technical platforms.
5. Excellent project management skills, capable of handling multiple projects with competing priorities and deadlines.
6. Exceptional communication skills, ability to operate independently, make data-driven decisions, and adapt to change.
7. Authorized to work in the U.S. without sponsorship now or in the future; no visa sponsorship available.

Additional details about salary ranges, benefits, and legal compliance are provided in the original description. KPMG is an equal opportunity employer and complies with all applicable laws. We encourage qualified applicants to apply promptly, as recruiting is ongoing until the position is filled.