Director, Sales Engineering (Digital Marketing Solutions)

EAB (Education Advisory Board); United States; Remote; USD 83,000 - 115,000; Full time

Job summary

An established industry player is seeking a proactive Director of Sales Engineering to innovate digital marketing solutions for higher education institutions. This role is pivotal in shaping customized marketing plans that enhance enrollment and brand awareness. You will collaborate with cross-functional teams to develop data-driven campaigns, leveraging your expertise in media planning and creative development. This exciting opportunity allows you to make a significant impact in education while thriving in a collaborative environment. Join a mission-driven team dedicated to transforming education through strategic insights and innovative solutions.

Benefits

Competitive salary

Discretionary bonus

Inclusive benefits package

Qualifications

• 6-8+ years of digital marketing experience, preferably in an agency setting.
• Deep expertise in paid media strategy and creative development processes.

Responsibilities

• Develop digital marketing strategies to influence partnerships with educational institutions.
• Collaborate with sales teams to create comprehensive media plans.

Skills

Digital Marketing

Media Planning

Sales Engineering

Creative Development

Storytelling

Data Analytics

Education

Bachelor's Degree

Tools

Google Ads

Meta

LinkedIn

Bing

Job description

Make a difference in a sector that matters to us all

EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people—not just for the job, but for the firm and the future of education.

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Director, Sales Engineering (Digital Marketing Solutions)

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.

We are seeking a Director of Sales Engineering to play a pivotal role in pre-sales activities by shaping customized digital marketing plans and solutions that drive enrollment and brand awareness for higher education institutions.

Sitting at the intersection of sales, strategy, and execution, this role serves as the vital link between our business development and service teams, ensuring that prospective partners receive tailored, high-impact media plans that align with their marketing and enrollment objectives.

As a strategic advisor, you will work closely with sales executives, marketing strategists, and creative teams to develop data-backed, results-driven digital campaigns. Your expertise in agency operations, media planning (Google, Bing, Meta, LinkedIn, and other digital platforms), and creative development will help craft compelling, effective solutions that drive real results for our education partners.

This is an exciting opportunity for a proactive and innovative digital marketer with creative experience who thrives in a collaborative environment and enjoys translating complex marketing challenges into actionable, high-performing solutions.

This hire may be based in Washington, D.C., Richmond, VA, or open to remote employment within the continental U.S.

Primary Responsibilities:

1. Develop and present digital marketing strategies that directly influence multi-million dollar partnerships with top educational institutions.
2. Leverage industry trends and performance analytics to craft innovative digital campaigns that set institutions apart.
3. Collaborate with sales teams to assess prospective client needs and translate them into comprehensive digital marketing media plans, including paid search, social, display, video, and emerging channels.
4. Serve as a subject matter expert (SME) in digital marketing, providing insights on industry trends, platform innovations, and best practices for education institutions.
5. Partner with internal teams to develop custom creative assets (ads, landing pages, video concepts, etc.) that align with client goals and institutional branding.
6. Work closely with data and analytics teams to incorporate performance insights into pre-sale proposals.
7. Build pre-sale real-time demand assessments and analysis using search behavior (keywords and program-specific search terms).

Media Planning & Creative Development

1. Create and refine best-in-class media strategies that optimize budget allocation and maximize conversion impact.
2. Bridge the gap between data and creativity, ensuring campaigns not only perform well but also tell compelling brand stories.
3. Lead the development of customized, data-backed media plans that optimize spend across multiple digital channels.
4. Guide creative strategy, ensuring that ad messaging, design, and execution resonate with education audiences and drive conversions.
5. Ensure seamless handoff from pre-sale to execution, working with service teams to set up campaigns for success.
6. Act as the liaison between sales and service teams, ensuring smooth knowledge transfer and alignment on client expectations.
7. Train and mentor sales teams on digital marketing best practices, helping them communicate value propositions effectively.
8. Stay informed on emerging trends, technologies, and platform updates that impact digital marketing for education institutions.
9. Represent the company at industry events, conferences, and client meetings as a trusted advisor on digital strategy.

Basic Qualifications:

1. Bachelor's degree or equivalent required.
2. 6-8+ years of experience in digital marketing, media planning, or sales engineering, preferably within an agency setting where you have worked hands-on with major advertising platforms.
3. Deep expertise in paid media strategy, including Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms.
4. Strong understanding of creative development processes, including ad design, messaging, and landing page optimization.
5. Strong storytelling and presentation skills that translate complex data and media plans into compelling narratives for senior audiences.
6. Proven ability to translate client goals into actionable marketing strategies with measurable outcomes.
7. Excellent presentation and storytelling skills, with experience pitching media plans to executive stakeholders.
8. Ability to thrive in a cross-functional environment, collaborating with sales, marketing, creative, and analytics teams.

Ideal Qualifications:

1. Experience working with (delivering in sales or service roles) higher education clients is a plus.
2. Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

Compensation:

The anticipated starting salary (base) range for this role is $83,500 - $114,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.