Senior Associate, Digital Campaigns & Personalization

Dominos; Ann Arbor Charter Township (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid holidays

Medical, dental & vision benefits

Mental health support

Childcare discounts

Wellness programs

Fertility benefits

Adoption assistance

401k matching

Stock purchase discount 15%

Company bonus

Job summary

Domino's is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-channel journeys and personalized campaigns that drive lifetime value and topline growth. Lead roadmap for digital customer experiences and collaborate across Data Sciences, eCommerce, and Marketing teams.

The role emphasizes ML-driven personalization, data integration, and scalable CRM activations within a fast-paced QSR environment. Bachelor's degree required; full-time on-site in the U.S.

Qualifications

• Bachelor’s degree in business, marketing or related field is required.
• Experience building CRM digital experiences at scale.
• Experience activating ML-based personalization in customer journeys.

Responsibilities

• Collaborate to shape the strategic roadmap for digital journeys and personalization.
• Develop targeted, personalized campaigns to grow acquisition and purchase frequency.
• Apply ML models to personalization campaigns and data integration.
• Prioritize journey-based eCommerce features, offers and enablements.
• Lead cross-functional planning across Martech, Data Science, IT, Legal and Marketing.
• Track milestones and progress against plans.
• Prepare presentations for Marketing Leadership on performance and updates.

Skills

CRM campaigns at scale

ML-driven personalization

Marketing automation tools

Data-driven activation

Strong communication

Project management

Cross-functional collaboration

Change leadership

Education

Bachelor’s Degree in business, marketing, or related field

Job description

Domino's is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-channel journeys and personalized campaigns that drive lifetime value and topline growth. Lead roadmap for digital customer experiences and collaborate across Data Sciences, eCommerce, and Marketing teams.

The role emphasizes ML-driven personalization, data integration, and scalable CRM activations within a fast-paced QSR environment. Bachelor's degree required; full-time on-site in the U.S.