Senior Associate Consumer Marketing Manager

Domino's

Ann Arbor Charter Township (MI)

On-site

USD 90,000 - 130,000

Full time

6 days ago

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Benefits offered by this job

Paid holidays

Medical, dental & vision benefits

Mental health support

Childcare discounts

Wellness programs

Fertility benefits

Adoption assistance

401k matching

Stock purchase discount 15%

Company bonus

Job summary

Domino's is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-channel journeys and personalized campaigns that drive lifetime value and topline growth. Lead roadmap for digital customer experiences and collaborate across Data Sciences, eCommerce, and Marketing teams.

The role emphasizes ML-driven personalization, data integration, and scalable CRM activations within a fast-paced QSR environment. Bachelor's degree required; full-time on-site in the U.S.

Qualifications

Bachelor’s degree in business, marketing or related field is required.
Experience building CRM digital experiences at scale.
Experience activating ML-based personalization in customer journeys.

Responsibilities

Collaborate to shape the strategic roadmap for digital journeys and personalization.
Develop targeted, personalized campaigns to grow acquisition and purchase frequency.
Apply ML models to personalization campaigns and data integration.
Prioritize journey-based eCommerce features, offers and enablements.
Lead cross-functional planning across Martech, Data Science, IT, Legal and Marketing.
Track milestones and progress against plans.
Prepare presentations for Marketing Leadership on performance and updates.

Skills

CRM campaigns at scale

ML-driven personalization

Marketing automation tools

Data-driven activation

Strong communication

Project management

Cross-functional collaboration

Change leadership

Education

Bachelor’s Degree in business, marketing, or related field

Job description

Senior Associate Consumer Marketing Manager

Full-time
Job Category Org: Marketing

Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time. Founded in 1960 as a single store in Ypsilanti, Michigan, Domino’s has grown into the largest pizza company in the world, with more than 22,300 stores across 90+ markets. Our success is built on the strength of our people, technology, and franchise system. As a leader in innovation, we continue to transform the pizza and QSR industry while creating opportunities for team members to learn, grow and thrive. If you're ready to make an impact, build a meaningful career and help shape what's next, there's a place for you at Domino's.

Domino's Pizza is seeking a skilled Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel customer journeys and personalized campaigns that drive lifetime value. This role will help unlock Domino's data advantage and accelerate the impact of digital channels by delivering more relevant, high-value consumer experiences that support topline business growth.

What You'll Do

Collaborate with the Manager, Personalization and Customer Lifecycle, and partners across Data Sciences, Data Management, Digital Media, Customer Care, and eCommerce to shape the strategic roadmap for digital customer journeys and personalization.
Develop targeted and personalized campaigns designed to strengthen customer acquisition and increase purchase frequency.
Partner with Data Sciences and Decision Science teams to apply machine-learning models and integrate data and data models into personalization campaigns and digital customer journeys.
Set and manage the strategic roadmap and prioritization of journey- and personalization-based eCommerce features, offers, enablement, and enhancements.
Lead cross-functional project planning with MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, and other partners for multi-channel, multi-step journeys and personalized or targeted campaigns.
Establish project milestones, deadlines, and dependencies, and track cross-functional progress against agreed plans.
Gather information and help create presentations for Marketing Leadership and advisory boards on program performance and key updates, while maintaining current knowledge of customer journey best practices, technical solutions, and data integration approaches across eCommerce and marketing channels.

What You’ll Bring

In addition to the technical and functional requirements of this role, successful candidates demonstrate Domino's Hungry for MORE Ways of Working:

Be Curious

Seeks clarity, asks thoughtful questions, and uncovers root causes to solve problems effectively.
Actively pursues learning opportunities, applies feedback, and continuously develops new skills.

Connect the Dots

Uses information and insights to identify opportunities and drive informed decisions.
Builds strong partnerships across teams and considers the broader organizational impact of decisions.
Sets ambitious goals, challenges the status quo, and focuses on work that drives meaningful business results.
Uses feedback and data to continuously improve performance and outcomes.

Shift Fast

Adapts quickly to changing priorities and business needs while maintaining focus on results.
Demonstrates resilience, sound judgment, and the ability to learn from setbacks.

Deliver More

Takes ownership, executes with discipline, and consistently produces measurable results.
Identifies opportunities to create additional value for customers, team members, and the business.

Bachelor’s Degree in business, marketing, or related field
5+ years in developing CRM digital experiences at scale
Digital UX experience within the QSR or retail eCommerce industry is desired
Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences is desired
Familiarity with online marketing tools including CRM systems and marketing automation tools.
Self-starter with high focus on team success across function
Strong written and verbal communication skills
Strong project management and leadership ability
Ability to sift through data/insights and translate into effective marketing activation plans
Proven ability to drive change and adapt quickly

Benefits