Senior Associate, Digital Activation — Paid Search

OMD; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

OMD in New York is seeking a Senior Associate, Digital Activation - Paid Search to support the development and execution of digital media plans. You will ensure pacing, performance and the activation process is applied correctly across campaigns.

The ideal candidate has 1+ years of paid search experience, hands-on work with Google Ads and Microsoft Ads, and a proactive mindset to learn new tools and contribute to a fast-paced agency environment.

Qualifications

• Relevant post-secondary education, training, or equivalent experience
• Minimum 1+ years relevant paid search management experience
• Hand on keyboard experience with Google Ads, Microsoft Ads
• Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Performance Max preferred
• Proficient in Microsoft office software, most importantly excel
• Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
• Ability to quickly learn and apply new software and tools
• Strong analytical skills and ability to think critically, passion for A/B testing
• A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills

Responsibilities

• Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
• Billing: Support the team in monthly billing and reconciliation process and protocols
• Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
• Monitor performance: Track account performance, identify trends, and make necessary adjustments.
• Create assets: Lead the creation of paid search keyword and ad copy creation
• Support team members: Train and mentor junior team members and provide guidance and support as needed.
• Contribute to reporting: Assist in the creation and analysis of performance reports.
• Quality Assurance: Act as a quality assurance check for the account and excel workbooks

Skills

Paid search management

Analytical thinking

A/B testing

Team collaboration

Communication skills

Learning agility

Education

Relevant post-secondary education or equivalent experience

Tools

Google Ads

Microsoft Ads

Marin

SA360

SKAI

Performance Max

Scripts

Job description

OMD in New York is seeking a Senior Associate, Digital Activation - Paid Search to support the development and execution of digital media plans. You will ensure pacing, performance and the activation process is applied correctly across campaigns.

The ideal candidate has 1+ years of paid search experience, hands-on work with Google Ads and Microsoft Ads, and a proactive mindset to learn new tools and contribute to a fast-paced agency environment.