Senior Associate, Digital Activation (Paid Search)

OMD; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

OMD in New York is seeking a Senior Associate, Digital Activation - Paid Search to support the development and execution of digital media plans. You will ensure pacing, performance and the activation process is applied correctly across campaigns.

The ideal candidate has 1+ years of paid search experience, hands-on work with Google Ads and Microsoft Ads, and a proactive mindset to learn new tools and contribute to a fast-paced agency environment.

Qualifications

• Relevant post-secondary education, training, or equivalent experience
• Minimum 1+ years relevant paid search management experience
• Hand on keyboard experience with Google Ads, Microsoft Ads
• Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Performance Max preferred
• Proficient in Microsoft office software, most importantly excel
• Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
• Ability to quickly learn and apply new software and tools
• Strong analytical skills and ability to think critically, passion for A/B testing
• A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills

Responsibilities

• Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
• Billing: Support the team in monthly billing and reconciliation process and protocols
• Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
• Monitor performance: Track account performance, identify trends, and make necessary adjustments.
• Create assets: Lead the creation of paid search keyword and ad copy creation
• Support team members: Train and mentor junior team members and provide guidance and support as needed.
• Contribute to reporting: Assist in the creation and analysis of performance reports.
• Quality Assurance: Act as a quality assurance check for the account and excel workbooks

Skills

Paid search management

Analytical thinking

A/B testing

Team collaboration

Communication skills

Learning agility

Education

Relevant post-secondary education or equivalent experience

Tools

Google Ads

Microsoft Ads

Marin

SA360

SKAI

Performance Max

Scripts

Job description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

The Role

As a Senior Associate, Digital Activation - Paid Search, you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

To be successful in this role, be ready to “roll up your sleeves” to get the job done. Our ideal candidate will learn to work across several media channels and has a curiosity about emerging media platforms.

Responsibilities:

• Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
• Billing: Support the team in monthly billing and reconciliation process and protocols
• Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
• Monitor performance: Track account performance, identify trends, and make necessary adjustments.
• Create assets: Lead the creation of paid search keyword and ad copy creation
• Support team members: Train and mentor junior team members and provide guidance and support as needed.
• Contribute to reporting: Assist in the creation and analysis of performance reports.
• Quality Assurance: Act as a quality assurance check for the account and excel workbooks

Qualifications:

• Relevant post-secondary education, training, or equivalent experience
• Minimum 1+ years relevant paid search management experience
• Hand on keyboard experience with Google Ads, Microsoft Ads
• Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Performance Max preferred
• Proficient in Microsoft office software, most importantly excel
• Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
• Ability to quickly learn and apply new software and tools
• Strong analytical skills and ability to think critically, passion for A/B testing
• A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills