Senior Paid Search & Digital Activation Lead

Adelphi Group; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

OMD in New York is looking for a Senior Associate, Digital Activation – Paid Search to support the development and execution of digital media plans, ensuring pacing and performance across the area of responsibility.

The ideal candidate will roll up their sleeves, collaborate across media channels, learn quickly, mentor junior team members, and contribute to reporting and QA processes in a fast-paced agency setting.

Qualifications

• Minimum 2+ year relevant paid search management experience.
• Hands-on with Google Ads, Microsoft Ads.
• Familiarity with bid management platforms (Marin, SA360, SKAI).
• Proficient in Excel and Microsoft Office.
• Interest in AI-based buying tools and scripts.

Responsibilities

• Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team.
• Billing: Support the team in monthly billing and reconciliation process and protocols.
• Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
• Monitor performance: Track account performance, identify trends, and make necessary adjustments.
• Create assets: Lead the creation of paid search keyword and ad copy creation.
• Support team members: Train and mentor junior team members and provide guidance and support as needed.
• Contribute to reporting: Assist in the creation and analysis of performance reports.
• Quality Assurance: Act as a quality assurance check for the account and excel workbooks.

Skills

Paid search management

Google Ads

Microsoft Ads

Bid management platforms

Excel

AI buying agents awareness

Analytical thinking

Team collaboration

Communication

Education

Post-secondary education or equivalent experience

Tools

Google Ads

Microsoft Ads

Marin

SA360

SKAI

Performance Max

Job description

OMD in New York is looking for a Senior Associate, Digital Activation – Paid Search to support the development and execution of digital media plans, ensuring pacing and performance across the area of responsibility.

The ideal candidate will roll up their sleeves, collaborate across media channels, learn quickly, mentor junior team members, and contribute to reporting and QA processes in a fast-paced agency setting.