Associate, Lifecycle Marketing

Home Chef; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Promo code PEOPLE30 for first order

Medical, dental, vision insurance

401k program

Paid holidays, sick time and vacation

Flexible spending accounts

Job summary

Home Chef is seeking an Associate, Lifecycle Marketing to support lifecycle campaigns and email production. The role emphasizes precise execution of UCL programs and collaboration with the Lifecycle Marketing Technology team to implement tests and optimizations.

You will leverage Salesforce Marketing Cloud, AMPscript, HTML, and CSS to build targeted campaigns, while coordinating with cross-functional teams to meet deadlines and measure impact. Strong analytical skills are essential.

Qualifications

• Completion of a four-year degree program in a related field.
• A minimum of 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud.
• Intermediate proficiency in HTML and CSS.
• Strong preference to have experience in AMPscript.
• Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines.
• Analytical mindset with excellent attention to detail.
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices.

Responsibilities

• Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed.
• Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team.
• Leverage existing audiences, personalization, and automation tools to execute campaign and test plans.
• Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap.
• Own end-to-end execution of UCL campaigns across email and SMS.
• Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment.
• Support audience leads in the development of the content calendar, translating strategic priorities into executable campaign plans.
• Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact.
• Identify optimization opportunities and propose new test ideas based on campaign performance.
• Surface actionable insights that inform ongoing first-box conversion strategy.

Skills

Campaign management

Analytical mindset

Multitasking

Deadline-driven

Education

Bachelor's degree

Tools

HTML

CSS

Salesforce Marketing Cloud

AMPscript

Job description

Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online athomechef.com and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.

In 2023, Home Chef introduced a new brand, Tempo ! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.

Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We’re eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef’s offerings.

The Associate, Lifecycle Marketing supports lifecycle marketing initiatives through high-quality email production as well as the execution for Unconverted Lead (UCL) campaigns. This role is critical in translating conversion strategy into precise execution while generating insights that strengthen first-box performance.

Detailed Responsibilities

Lifecycle Email Production

• Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed and/or as bandwidth allows.
• Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team
• Leverage existing audiences, personalization, and automation tools to execute campaign and test plans
• Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap

UCL Campaign Execution, Testing & Optimization

• Own end-to-end execution of UCL campaigns across email and SMS
• Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment
• Support audience leads (UCL and reactivation) in the development of the content calendar, translating strategic priorities into executable campaign plans
• Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact
• Identify optimization opportunities and propose new test ideas based on campaign performance
• Surface actionable insights that inform ongoing first-box conversion strategy

This position requires 0% travel

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

• Completion of a four-year degree program in a related field
• A minimum of 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud
• Intermediate proficiency in HTML and CSS
• Strong preference to have experience in AMPscript
• Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines
• Analytical mindset with excellent attention to detail
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices
• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes
• Completion of a four-year degree program in a related field

More About Us

Perks and benefits

• Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
• Medical, dental, vision, life and disability insurance available
• Paid holidays, sick time and vacation time
• 401k program
• Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses

How We Work Together

We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.

We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.

We take ownership.
We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.

We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.

We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.

Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team [e-mail] .

Home Chef offers the base salary range as posted below, with the exact offer depending on factors such as geographic location, experience, skills, and internal equity. While compensation is within the provided range, it is not typical for offers to be made at the upper end. In addition to base salary, Home Chef provides a comprehensive benefits package, including healthcare coverage, 401k match, and paid time off.