Senior Associate, Creator Partnerships

Tubi Tv; New York (NY); Hybrid; USD 99,100 - 141,600; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Job summary

Tubi TV in New York seeks a Sr. Associate, Creator Partnerships to manage creator relationships and optimize go-to-market processes for exclusive launches. The ideal candidate has 4+ years of experience in digital media or creator partnerships.

This hybrid role requires strong communication skills and a deep understanding of the creator economy, including dynamics across platforms like YouTube and TikTok. Benefits include a competitive salary, discretionary bonus, and comprehensive health insurance.

Qualifications

• 4+ years of experience in digital media or related field.
• Proven track record of managing complex workstreams independently.
• Strong understanding of the creator economy.

Responsibilities

• Own the go-to-market process for exclusive launches.
• Analyze post-launch performance for exclusives.
• Manage ongoing creator relationships day-to-day.

Skills

Digital media experience

Creator partnerships

Data literacy

Tools

Excel

Google Sheets

Airtable

Job description

We’re looking for a Sr. Associate, Creator Partnerships to join the Creator Programs team and play a central role in bringing Tubi’s creator partnerships to life. Sitting within a dedicated partnership pod, this role owns the go-to‑market process for exclusive creator launches, manages day‑to‑day relationships with partners, and translates performance data into actionable improvements that drive creator and content success. This is an individual contributor role with meaningful cross‑functional responsibility. The ideal candidate is a proactive operator who understands the creator economy, communicates with influence, and knows how to move complex workstreams forward without daily supervision. This is a hybrid role based out of our New York office; you must be willing to travel to New York 2‑3 days a week.

What You’ll Do

• Own the go‑to‑market process for exclusive launches in the pod — finalizing GTM plans, aligning internal teams, and ensuring all workstreams are on track before premiere dates.
• Analyze post‑launch performance for exclusives, monitor promotion activity and audience engagement, and proactively flag gaps to the Pod Lead with recommended interventions.
• Manage ongoing creator relationships day‑to‑day for mid‑tier partners, coordinating check‑ins, surfacing internal opportunities such as events, marketing moments, and activations, and keeping creators engaged and informed.
• Partner closely with cross‑functional teams including Business & Legal Affairs, Content Operations, and Marketing to keep active deals and launches moving forward.
• Collaborate with the Coordinator on sourcing pipeline and support the Pod Lead on deal materials and partner‑facing communications when needed.
• Support process improvements that increase efficiency and consistency across partnership workflows within the pod.

Your Background

• 4+ years of experience in digital media, creator partnerships, entertainment, or a related field, with a track record of independently managing complex workstreams.
• Experience in creator partner management, content partnerships, or go‑to‑market execution within the creator economy.
• Strong understanding of the creator economy, including platform dynamics across YouTube, TikTok, and Instagram, video monetization models, and audience engagement strategies.
• Demonstrated ability to manage and grow partner relationships with minimal supervision, including communicating with external partners and internal stakeholders with clarity and confidence.
• Communicates clearly both internally and externally, tailoring depth to what the situation requires.
• Solid data literacy and experience using performance metrics to identify opportunities and inform decisions.
• Proficiency in Excel or Google Sheets; experience with Airtable, Tubular Labs, or similar tools is a plus.
• Experience using AI tools to accelerate research, synthesize information, and streamline day‑to‑day workflows.

Salary range: $99,100 – $141,600 USD.

The role is eligible for a discretionary bonus, a long‑term incentive plan, and benefits including medical, dental, vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.