Associate Director, Amazon Advertising

Mindshare; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

Mindshare, a leading WPP Media brand in the United States, seeks an Associate Director of Amazon Advertising to lead programmatic and search activations across retailer networks. You will drive audience and creative strategy, conduct competitive research, and manage day‑to‑day campaign setup, management, and reporting while collaborating with clients and internal teams.

The role emphasizes leadership, strategic thinking, and hands-on optimization across platforms like Amazon, CitrusAd, and The

Qualifications

• Bachelor's degree or equivalent professional work experience.
• 5+ years of experience in biddable performance media execution or paid e‑commerce, with a focus on retail programmatic.
• Experience managing a team of direct reports.
• Proficiency with Microsoft Office (Excel, PowerPoint, Outlook).
• Understanding of retail economics (profit margins, inventory, forecasting).
• Experience across multiple retail media platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta).
• Ability to collaborate with internal and external partners.
• Self-starter in a fast-paced environment.

Responsibilities

• Lead a team of direct reports and drive their career development.
• Oversee programmatic activations across retailer networks and DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart).
• Execute campaign setup, bidding guidance, and budgeting to meet client goals.
• Maintain strong relationships with key account stakeholders to maximize opportunities.
• Ensure campaign compliance with internal guidelines and best practices.
• Lead cross‑channel testing and optimization strategies.
• Prepare campaign performance reports weekly, monthly, and quarterly.
• Analyze data, identify trends, and recommend actions to optimize results.
• Address technical issues in media campaign serving and measurement.

Skills

Team leadership

Programmatic media

Retail media

Campaign management

Data reporting

Budgeting

Microsoft Office

Communication

Education

Bachelor's degree

Tools

Pacvue

Skai

Epsilo

The Trade Desk

CitrusAd

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Mindshare: A Leading WPP Media Brand

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Summary & Impact

The Associate Director, Amazon Advertising will utilize their retail expertise to drive excellence in tactical activation and day‑to‑day management of programmatic‑based activations. You will lead audience and creative strategy development, competitive research, day‑to‑day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic and search activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms and DSP's programmatic offerings - from self‑serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
• Ensure on‑going campaign compliance to WPP Media established guidelines and best practices.
• Lead the incorporation of cross‑channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 5+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media programmatic execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Excellent project‑management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to be Extraordinary, investing in our employees to inspire transformational creativity. We also lead Optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

Base salary: US Pay Range $75,000 — $180,000 USD. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications.