Senior Associate, Retail Media

WPP Media; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive medical insurance

Significant paid time off

Employee mental health awareness days

Job summary

WPP Media in New York is seeking a Senior Associate, Commerce Search to assist in managing search media activations across various retail networks. This role will focus on keyword strategy, campaign setup, and performance reporting to maximize client investment in retail media.

The ideal candidate should possess strong analytical skills, experience in performance media execution, and a drive to understand ecommerce trends. A Bachelor's degree in a relevant field is required.

Qualifications

• 2+ years of experience in biddable performance media execution.
• Experience with retail media search execution is preferred.
• Strong analytical skills to derive insights from data.

Responsibilities

• Assist in day-to-day media management of search activations.
• Develop keyword strategy and conduct competitive research.
• Prepare campaign performance reports on a regular basis.

Skills

Search media activations management

Campaign optimization

Data analysis

Client relationship management

Retail media platforms knowledge

Bid management technologies

Ecommerce trends awareness

Education

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising or equivalent

Tools

Microsoft Office Suite

Pacvue

Skai

Epsilo

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Core Values

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact

The Senior Associate, Commerce Search will assist in tactical activation and overall day-to-day media management of search-based activations. You will be heavily involved in the keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys. This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms search offerings – from self‑serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.

Skills and Experience

• Manage search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.
• Manage and build strong relationships with the client teams across Ecommerce, Retail Media, and Brand.
• Ensure on‑going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with search campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

Equal Employment Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

WPP Media complies with all applicable anti‑discrimination laws and is devoted to equal employment opportunity for all employees and applicants.