Manager, Commerce Programmatic

WPP Media; New York (NY); On-site; USD 60,000 - 140,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Paid time off

Employee mental health awareness days

Job summary

WPP Media is seeking a Manager, Programmatic Commerce in New York, responsible for driving programmatic media activations and managing a team. This role requires expertise in retail media, campaign management, and strong analytical skills. You will collaborate closely with various retailer media networks to optimize client investments. The position offers competitive benefits and a pay range from $60,000 to $140,000 USD annually, depending on experience.

Qualifications

• 3+ years of experience in biddable performance media or paid e-commerce, preferably in retail media.
• Experience managing a team of direct reports.
• Deep understanding of retail commercial aspects such as profit margin and inventory levels.

Responsibilities

• Manage programmatic media activations across multiple retailer media networks.
• Oversee campaign setup, bidding, and budgeting to meet client goals.
• Prepare campaign performance reports and synthesize key data points.

Skills

Retail media programmatic execution

Campaign management

Project management

Team leadership

Data analysis

Collaboration

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising or equivalent work experience

Tools

Microsoft Office Suite

Retail bid-management platforms (e.g., Pacvue, Skai)

Job description

About Wavemaker: A Leading WPP Media Brand

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

The Manager, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day‑to‑day management of programmatic‑based activations. You will lead audience and creative strategy development, competitive research, day‑to‑day campaign setup, management, and reporting of programmatic media buys. This role will focus on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each platform’s programmatic offerings – from self‑serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with, the client. You will be supporting the Director, Programmatic Commerce as we seek to maximise retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations and budgeting to ensure overall client goal attainment, including the use of retail bid‑management technologies such as Pacvue, Skai, and Epsilo.
• Maintain excellent relationships with key account stakeholders to maximise promotional opportunities and assist them in navigating the commerce activation landscape.
• Ensure ongoing campaign compliance to GroupM established guidelines and best practices.
• Lead the incorporation of cross‑channel testing and optimisation strategies.
• Prepare campaign performance reports on a weekly, monthly and quarterly basis.
• Synthesize key data points, identify trends and recommend activities to maximise business results and deliver an optimal customer experience.
• Address technical issues with media campaign serving.
• Stay up‑to‑date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
• Manage reconciliation, invoicing/billing, trafficking and mapping data to our internal media campaign management platform.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 3+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media programmatic execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid‑management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimisation across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Excellent project‑management skills; able to coordinate projects across multiple teams and functions.

Benefits & Life at WPP Media

Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections and learn at the cutting edge of marketing and advertising. We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

EEO & Equal Opportunity Statement

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration and connection in this open and supportive environment. We are also committed to fair employment practices for veterans and individuals with disabilities. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

US Pay Range: $60,000 – $140,000 USD